Summary

Master storyteller. Across all media platforms -- live, taped, broadcast, digital, in print or in person -- 15+ years of experience producing content to inspire and inform, engage and entertain, connect and captivate audiences.

Credits

2/14 – Current

Founder Media-Rx, LLC

Corporate — Media-Rx, LLC Details
2/14 – Current

Founder: Producer, Media Consultant, Writer 2014-Present Provide media training, coaching, strategy, content development and production for broadcast, digital, video, publishing, and social media platforms—with focus on health and wellness lifestyle. Clients include Twinlab Corporation, Paula Abdul, Sally Hansen Inc, Able Parters/The Wing (Wingable), SoulCycle, PregPrep, Nutrafol, CoachCare, celebrity dermatologists, dentists, medical doctors, nutritionists, pharmacists, fitness experts, entrepreneurs and authors.  Develop and produce editorial content for brands delivering consumer focused messages across broadcast, digital and print media  Worked with health and wellness entrepreneur to enhance media presence on QVC and in person, helping grow sales to $85M+.  Ideation and Ghostwriting for New York Times best-seller list books, proposals, manuscripts, scripts, speeches, bios o New York Times Bestseller: Glow15: A Science-Based Plan to Lose Weight, Revitalize Your Skin, and Invigorate Your Life (Naomi Whittel, author, bestseller status April 2018)

1/09 – 6/15

Supervising Producer – Sony/Harpo Studios, Zoco Productions

Details
1/09 – 6/15

Emmy® Award- Winner: Best Informational Talk Show: 2011, 2012 & 2013  Supervised production, development, and launch of new syndicated one-hour health talk show.  Produced highest rated talk show to premiere in 5 years, consistently among top syndicated talk shows nationally; considered at forefront of conversation about national health and wellness.  Created content, scripts, titles, graphics, art direction, TV listings and digital assets for weekly shows  Displayed excellent communication skills when managing well known talent and mentoring staff of field producers, associate producers and production assistants.  Directed, guided and produced innovative digital content and social media pertaining to weekly shows, including exclusives, quizzes, out-takes and trending content --increasing viewer engagement on digital platforms  Accountable for budget management and allocating funds for weekly shows
  Creatively integrated products, brands and sponsored advertisers into weekly shows.

12/07 – 12/08

Producer (Special Projects, Integrations) – Bankable Productions, Telepictures Productions

Details
12/07 – 12/08

Emmy® Award- Winner: Best Informational Talk Show: 2007  Created, scripted and developed segments on fashion, beauty, health, pop-culture and politics for one hour syndicated talk-show  Produced presidential candidates to reach unique demographic during important election year  Secured millions of dollars for integrated segment and product giveaways for large show initiatives  Managed and assigned tasks to associate producers, monitored budgets and allocated funds for shows

6/00 – 12/07

Senior Producer – Tribune Broadcasting

Details
6/00 – 12/07

Emmy® Award- Winner: Best Morning News: 2001, 2005, 2006; Special Event Coverage: 2004 NYSAPBA: First Place -Best regularly scheduled local news: 2007  Launched new live weekday morning news show in the #1 market  Produced all lifestyle news including health, fashion, beauty, technology, finance, politics, special event and breaking news coverage  Developed new segment franchises on health and fitness and new ways of engaging viewers through quizzes and contests  Managed and assigned tasks to anchors, reporters and segment producers and writers

Recos

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Education

University of Wisconsin - Madison

BA - Journalism & Mass Communication