Alexa Polivka

Organized film and photography shoots including renting equipment and props and booking locations. Wrote articles and jokes. Assisted the editorial team by finding appropriate photos and video to accompany jokes. Used Adobe Photoshop to edit images. Posted content to the website as well as to social media channels.

Managed the day-to-day duties of the production office including answering phones, logging packages, logging shipments to and from set, organizing and replenishing office supplies. Prepared paperwork for cast and crew, including completing expense reports, preparing sides and call sheets.

Developed digital advertising campaigns for clients such as Pepsi, Doritos, Mercedes. Trained clients on how to use social media for their brands – e.g. Twitter, Facebook, Pinterest, YouTube Assessed clients’ digital properties (website, mobile, and social) and made recommendations for improvement. Analyzed qualitative research as well as quantitative research.

Researched new developments in digital media and developed white papers to teach clients about emerging trends. Worked with clients, accounts, and creative teams to create digital advertising campaigns and manage digital projects through production.

Developed digital strategies, including social, website and mobile strategies for clients such as Kraft Foods. Created and managed digital ad campaigns.

Developed digital strategies for clients such as Blue Shield. Developed digital ad campaigns.

Managed a team of 4 people to develop digital ad campaigns. Managed a budget, including tracking estimates and budget control reporting.

Executed national advertising campaigns, including managing the production of television commercials.