Audrey Gruber

Recruited by EVP to lead strategic programming and build high-performance management and production teams. Managed $4M budget and hired and managed content staff of over 40 fulltime persons. Created, edited, and launched original programming division with award-winning weekly arts and culture show, monthly newsmagazine, hyperlocal investigative documentaries and live town halls. • Increased first-year market ratings 23% to 55% by creating new programming and content strategy, increasing consumer social engagement 18% - 46%. • Created 3 national vertical content units for daily distribution (medical, consumer, business / explainers), cutting overall station costs by 10%. • Led partnerships with research on development and use of audience research tools to sharpen position of programming, enhancing viewer experience by focusing on more community and context drivers. • Created 6-figure collaborative sponsorship opportunities for live events with corporate clients, including Nordstrom and Broadway League, for live events like Tony Awards red carpet coverage. AWARDS: 5 Emmy Awards, 12 Emmy nominations, 1 Edward R. Murrow Award for Best Documentary, and 2 AP Awards.

Enlisted by CEO of Daily Mail North America to build digital team tasked with driving views and revenue on O&O. Created overall video strategy, including live streaming, original video production plan across all verticals (news, technology, entertainment, health, and lifestyle). Led 20-person US digital team. • Increased video productivity and views 50%, aggregating and curating 300+ daily videos for world’s largest English language website. • Developed and executed 4 daily sponsored Facebook live programs, leading to six figure sponsorship deals and 40% engagement rates.

Executive producer, book, script, control room live half hour talk show format digital live stream on ADA issues in the workplace.

Executive Producer, run control room write show for talk show for internal communications channel.

Executive produce and write one hour talk show for digital live stream for internal comcast

Served as Executive Producer of daily music news program, weekly interview program, one-hour specials and daily news hits. Identified celebrity talent and 50-person staff, built edit suites and managed $14M budget. Implemented digital and social strategy and created long-form programming. • Hired by President of MSG to create and launch daily music news show 12 weeks before launch, which reported increased ratings of over 30% in 12 months. • Increased audience reach and engagement by 45% in less than 1 year, generating millions for venue with branded content by partnering with companies like Vitamin Water, Mars, and Trident. AWARDS: Cable Fax Award.

Conceived, managed, and launched 3 specialized units - Consumer / Investigative, Medical, and Business. Created and directed more than 30% of daily broadcast content, including digital content and strategy. • Conceptualized, proposed, and directed multi-platform integrated marketing on national news show, seamlessly generating over $500M in revenue with companies like Bayer, Unilever, and others. • Integrated and supervised editing of content across company platforms, including CBS Radio, Digital, and CBS affiliate, ensuring not only promotion of exclusive material but repurposing of material across platforms that maximized story creation and output. AWARDS: 3 Emmy Nominations.