Bryce Gipson

• Creation of unscripted and scripted content for branded integrations consisting of creative positioning, ideation, budgeting, production and delivery. • Produced and executed video content for brands across influencer and Owned & Operated digital channels. • Worked closely with channels, sales, and marketing teams to generate creative briefs and materials to define strategy and hit aggressive distribution timelines. • Oversaw budget tracking to ensure all customs program stayed under or within budget. • Managed continuous development and execution within new business, client services, and overall delivery for the company’s Brand Content division. • Ensured all content was on-brand, consistent in terms of style, quality, tone of voice, and optimized for search and user experience for all channels. • Executive Produced branded entertainment shoots and oversaw the drafting of all contracts, deliverables, scripts, budgets, agencies as well as the editing & approval process for all partner creative. • Managed and executed branded integrations for brands including but not limited to: Miller-Coors, Cover Girl, Fiat, Dodge, Best Buy, Phillips Norelco, Lysol, Dell, Xbox, EA Sports, PlayStation, Nintendo, Loot Crate Pizza Hut, Nature Box, Dickies, Macys, Warner Brothers, Lionsgate, Disney.

Produced story segments during a ten-week exploration of dangerous motorcycle clubs. Tracked story and developed stunts / activities. Pitched segment concepts for creative approval. Managed the Segment Team, including Segment Producer, Associate Producers and Production Assistant to secure all locations, props and additional cast under a very demanding schedule.

On a Major network, High Conflict Resolution Talk Show: Write host copy scripts, host "hot topic" cards, show rundowns and guest pre-interviews. Produce stories and guests on Tape Days. Manage booking team to find and deliver dramatic, family conflict stories under a very short weekly prep window.

During a stunt-driven exploration of wild, young "hillbillies", managed the Segment Team, including Segment Producer, Talent Producer, Release Coordinator, Associate Producers and Production Assistants. Tracked story, developed stunts and gags/activities. Oversaw design of approved stunts leading to construction of props and set elements under demanding approval and production schedule.

Spearhead the casting efforts of a scientific adventure series by researching, developing and pitching exciting expedition and dangerous scientific stories. Tracked all potential cast through to the deal phase.

Produced story segments during a twelve-week exploration of a dangerous motorcycle club. Secured all locations, props and additional cast under a very demanding production schedule. Tracked story in the field, as needed.

Strategized, scheduled and executed the build plan for 7-episodes of a backyard makeover series. Drove story by working with expert host, homeowners and contractors to align the build process and push the project forward by efficient use of time and materials. Developed "cast-specific special projects" to round out story.