Coy Viana (She/Her)

Ran all social media marketing efforts across Ultra Music brands: Ultra Records, Ultra Music Publishing, Payday Records. I was responsible for creating the voice, audience, and sales goals across accounts to create appropriate and consistent messaging for all channels. I planned and executed all content across Facebook, Twitter, Instagram, Tumblr, YouTube & Snapchat: copywriting, asset curation, memes, videos. I also created & developed a strategic influencer marketing program with over 30 members in under a year. Accomplishments: + Acquired over 500k organic followers in 1 year + Increased post impressions by 200% + Developed influencer marketing program

This was my final sales role when I decided to transition to social media/digital. I was responsible for managing all accounts for email sponsorships, assisting with sales pitches & presentations catered to each potential client. I spearheaded contract renewals & prospecting, researching brands that would align with the product & our audience. At the live Webby Awards, I provided day-of support & social media coverage. I also participated in Webby Awards planning brainstorms & entry prospecting. Accomplishments: + Increased client/prospect base by 275% + Grew revenue by over $100k in sales

I launched & helped manage the film's social media accounts (Facebook, Instagram, Twitter). I assisted Executive Producer & Production Coordinators , creating press folder for relevant articles & media clips. I was also in charge of managing & organizing expenditures for accountant.

My responsibilities were to assist Director of Talent, Branded Entertainment, & Music with market research and statistics. I also brainstormed creative branded entertainment campaign ideas, assisted crafting sales materials for RFP’s and proactives for a variety of advertisers. My duties also included pitching talent options based on desired audience engagement, traffic drive, and tailoring to specific SpinMedia websites. I researched and evaluated current/upcoming trends in cultural/digital landscapes relevant to marketing each individual sales pitch.