Summary

I’m a content creator and digital storyteller that loves all things pop culture. I specialize in social integration for entertainment and lifestyle brands, as well as conceptualizing video content for digital platforms.

Credits

9/16 – 6/18

Social Media Manager – Ultra Music

Details
9/16 – 6/18

Ran all social media marketing efforts across Ultra Music brands: Ultra Records, Ultra Music Publishing, Payday Records. I was responsible for creating the voice, audience, and sales goals across accounts to create appropriate and consistent messaging for all channels. I planned and executed all content across Facebook, Twitter, Instagram, Tumblr, YouTube & Snapchat: copywriting, asset curation, memes, videos. I also created & developed a strategic influencer marketing program with over 30 members in under a year. Accomplishments: + Acquired over 500k organic followers in 1 year + Increased post impressions by 200% + Developed influencer marketing program

8/14 – 5/16

Sales Manager Webby Awards

Netted by the Webbys — Corporate — Recognition Media Details
8/14 – 5/16

This was my final sales role when I decided to transition to social media/digital. I was responsible for managing all accounts for email sponsorships, assisting with sales pitches & presentations catered to each potential client. I spearheaded contract renewals & prospecting, researching brands that would align with the product & our audience. At the live Webby Awards, I provided day-of support & social media coverage. I also participated in Webby Awards planning brainstorms & entry prospecting. Accomplishments: + Increased client/prospect base by 275% + Grew revenue by over $100k in sales

6/13 – 8/13

Production Assistant Club Life

Film (Theatrical) — The Life Film, Inc. Details
6/13 – 8/13

I launched & helped manage the film's social media accounts (Facebook, Instagram, Twitter). I assisted Executive Producer & Production Coordinators , creating press folder for relevant articles & media clips. I was also in charge of managing & organizing expenditures for accountant.

5/13 – 6/13

Production Assistant HYPEBEAST

Film (Short)
5/13 – 6/13
1/13 – 5/13

Branded Entertainment Intern SpinMedia

Spin.com — Digital — SpinMedia Details
1/13 – 5/13

My responsibilities were to assist Director of Talent, Branded Entertainment, & Music with market research and statistics. I also brainstormed creative branded entertainment campaign ideas, assisted crafting sales materials for RFP’s and proactives for a variety of advertisers. My duties also included pitching talent options based on desired audience engagement, traffic drive, and tailoring to specific SpinMedia websites. I researched and evaluated current/upcoming trends in cultural/digital landscapes relevant to marketing each individual sales pitch.

8/10 – 8/11

Editorial Assistant (Freelance Writer) AOL & Patch.com News Content

Patch.com — Digital — AOL Details
8/10 – 8/11

I acted as a primary writer for multiple sections for the Hermosa Beach Patch. I wrote and pitched a minimum of three stories per week including local news, city history, business and resident profiles. Sections such as, “Style Hermosa” weekly “Landmark Hermosa,” and “Hermosa Favorites” series, profiling resident favorites in food, shopping and travel, were launched by me. I was also responsible for managing the social media channels (Facebook, Twitter).

Media

Recos

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Education

Class of '13

New School University

M.A. Media Studies
Class of '10

Loyola Marymount University

B.A. Communication and Sociology

Affiliations

  • Delta Delta Delta

Skills

  • Social Media
  • Video Editing
  • Documentary
  • Live Events
  • Content Creation
  • Digital Marketing
  • Digital Strategy
  • Production Assistant
  • Content Marketing