Dawn Poomee

Multi-platform pet brand that promotes animal welfare and rescue filmed all over the world through inspirational, heartfelt, story-drive short form videos. Building the channel and brand from the ground up (creation of brand, audience development, strategy, filming, editing, social media management & social strategy, PPC campaigns, advertising and brand integration). At least 25% of the videos with over 1 million views and millions more of organic impressions and meaningful viewer engagement.

Overseeing and managing all facets of digital production (i.e. creative meetings, production schedule, budgets, crew, on-set presence, edits, deadlines) Overseeing, managing video content on multiple digital channels (PAWsitive, Gravy Noodles, Revelr) Creating branded videos that are engaging, shareable and news worthy – not advertisements (Sharp Healthcare, Purina, East Bay SPCA) Ideating and executing digital campaigns across multiple platforms: YouTube, Facebook, Twitter, Instagram, Tumblr, website, etc. Collaborating with brand’s marketing, PR, creative and social teams so videos and text are on-brand and on-point Continually looking at the data for digital trends and innovative strategies to increase advertising reach and monetization.

Team leader/channel manager of 13 YouTube channels and their teams, organizing delivery and workflow to maximize audience retention and development (high volume of output daily) Creating and managing new digital collaborations with Influensors, editorial sites and key media to grow audience Overseeing and acted as mentor for for in-house original programming team (approx 10) Served as the medium to high contact person within the company to liaise with potential clients and to articulate the companies principals Continually looking at data to pin point future creatives

Managing and optimizing digital programming on YouTube channel Managing app and optimizing UGC Content on YouTube channel Working internally with PR, social, website and digital Partnering/Collaborating with multiple website blog sites Managing team of 10 on multiple original productions concurrently Worked closely with advertising brands and product integrations Managing producing teams in-house and in the field Versatility and ability to adapt to a multitude of different circumstances with limited resources Able to do shoot, produce, edit in short-format for Internet programming and long-form format