Diana Cheng

Out of box casting for people with mega-millions and larger than life personalities. Skype interviews were conducted and produced into network ready casting tapes.

Story and item based casting on exclusively $85,000 and above projects. Scheduled talent and large cast. Secured hard to lock locations to big events. Researched rare and classic cars to provide as leads, setting up scouts and finalizing shoots. Pre-interviewed all talent and wrote extensive one sheets.

Set up a casting workflow and system for new show about family businesses looking to pass the reins off to the next generation. Worked within a very narrow and specific guideline on what type of "families" needed to be casted. Generated leads and extensive business-related outreach.

- Brought in untapped leads as host talent - Skyped interviews for casting tapes - Out of the box outreach with quirky characters

Story and item based casting on exclusively $85,000 and above projects. Scheduled talent and large cast. Wrote lifestyle scenes for the seasonal arc. Pre-interviewed all talent and wrote extensive one sheets. Finding unique non-vehicle projects such as a heartwarming story about a lady who wanted her prosthetic rock 'n rolled out!

Casted and field produced a futuristic-style mobile app video for Google’s yearly Adwords Product Forum event.

Casted and produced 3 spec videos for the Samsung Galaxy Note 2 & Galaxy S III.

Casted and produced a demonstration video for Comcast Xfinity’s security and service features.

Casted reality and expert talent through outreach, casting calls and cold calls. Generated ideas, story and worlds for series development. Areas of expertise included blackwater divers, free nationers, steelworkers, extreme adventurers, Mythbuster-type engineers, munitions disposal and UXO hunters, extreme cleaners, monster trucks, expeditions, and lawnmower demolition--oh yeah!

Duties included casting, finding and following storylines, and writing beat-sheets and hotsheets. Managed Post Production and all incoming media from three separate camera crews and multiple rounds of filming, and also supervised AEs to ensure Post schedule was on track.

Produced and wrote a 30-sec national spot commercial, and 90-sec industrial video for their Google Maps Offline launch.

Wrote and produced an industrial spec video for CBSi / CNET about the LG Viper LTE.

Street casted a 85 year old Chinese talent who had the perfect look for a retirement home commercial, and stayed on to translate for him to ensure a smooth shoot.

Emmy-nominated six part documentary series about rebuilding Ground Zero at the World Trade Center, with EP Steven Spielberg. Duties included working with network specifications to deliver DCL program materials, post legal binders and show bibles.

Pilot about advanced military technology used in saving the lives of soldiers. Primarily shot within the New Mexico White Sands Military Range with extremely harsh conditions. Hired and oversaw 13-person crew along with their budget, expenses, equipment & schedules. Beyond logistics, storylines were tracked via IFB and field produced when needed.

Docu-soap pilot set in Alabama about a family of “rednecks” out to make it filthy rich by building a mud bog business. Wrangled talent and managed all the media from the field, including 10+ camera shoots. Established a system of post workflow.

6-episode series in various locales with expert flea market host Jimmy Kaplow and his adventures. From pre-production to post wrap, duties were a long varied list from item-based casting outreach, locations scouting, to assisting with the script and writing paper-cuts, to booking equipment and delivering production reports.

I transcribed and logged footage, and was also a field PA who assisted with wrangling releases.