• Created mobile video content for Snapchat's premiere Discover channel Brother • Worked with partners, brands and talent in writing/developing content for men age 18-24 • Introduced innovative content strategy and acquisition procedures to Brother • Provided consultation that drove Brother to be the most subscribed channel on 'Discover' • Edited creative spanning instructional how-tos, celebrity interviews, and narrative stories • Developed, researched and negotiated budgets for shoots with following week roll-out
Summary
Content producer and new media specialist who has helped companies establish production workflows, grow media operations, and succeed in the social age. I'm passionate about content production and management in competitive and shifting digital spaces.
Credits
4/16 – 12/16
Producer
Staff Position — Vertical Networks Details
4/16 – 12/16
7/15 – 4/16
Director of Production
Staff Position — TheWrap Details
7/15 – 4/16
• Increased video revenue 200% through efficient post production and ad-campaigns • Increased video viewership 300% via improved social programming and engagement • Grew the magazine's social media presence by leveraging analytics and emerging social tools • Negotiated video relationships, budgets, and delivery/distribution with 15+ new vendors • Founded video marketing and ad-campaigns for the first time in TheWrap's history • Designed, built and maintained the studio's first SAN and NAS systems from the ground up • Introduced the Adobe Suite, ASPERA file transfer and JIRA ticketing to the video team • Introduced onsite interview studios at domestic and international film festivals • Expanded TheWrap's editorial coverage to include live streaming at all industry events • Created HTML5 and JavaScript tools to help manage assets, metadata and asset localization • Produced short form celebrity interviews, and wrote/produced Chinese language content
3/14 – 7/15
Preditor – Yahoo! TV in No Time
Yahoo — Digital — Yahoo! Studios Details
3/14 – 7/15
• Wrote/produced video content that attracted more than 20 million monthly viewers • Helped establish new workflows that resulted in 100% more content creation weekly • Provided quality control to hundreds of weekly, and thousands of monthly TV recap episodes • Identified new indicators of success for digital content through internal and external analyses • Managed a team that achieved the most monthly video views in Yahoo TV's history
9/13 – 12/13
Intern (Videography)
Staff Position — Dreamworks Animation Details
9/13 – 12/13
Managed all of the Education Department's digital assets and SAN via Redhat Linux Logged, synched and edited footage from event shoots and classes Setup, broke down and filmed classes/events both on and off campus Maintained the Education Department's online course catalog and wiki databases Oversaw a team of interns as they developed mock ups for a new education portal Assisted with the administration of Art Dev classes offered by the Ed. Department
Orgs
Media
Recos
Education
Class of '13
Michigan State University
Bachelor of Science in Information Technology
Class of '13
Michigan State University
Bachelor of Arts in Media Arts
Skills
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