Erica McDonnell

• Cast influencers and comedians for various Food.com digital shows from sourcing through booking. Created talent pitch presentations, negotiated rates, ran casting test sessions, and negotiated agreements.

• Responsible for casting all digital video talent including branded commercials, social video, instructional and educational videos. Utilized relationships with talent and public relations agencies for casting high profile Talent and promotion of video content. Specialize in casting influencers, hosts, experts, featured and background actors and models. • Execute all pre-production planning and paperwork including releases and invoicing. Create all talent pitch presentations for senior management. Manage talent on-set by curating wardrobe, booking travel, creating prop orders and organizing teleprompter scripting. • Pitch and produce video concepts for verywell.com, thebalance.com, and lifewire.com. Track performance of videos after publish on social platforms and sites by reviewing engagement, views, and shares. • Source and retain relationships with voiceover talent, culinary producers and food stylists, camera operators, and producers.

National research, outreach and casting for major network pilot. Conducted and edited SKYPE interviews. Created all one sheets and outreach documents. Supervised Casting PA.

• Responsible for casting and outreach for all on camera experts and talent for high-yield digital videos. Sourced highly knowledgeable experts to appear in digital instructional videos. • Conducted auditions and screen tests for potential talent. Supervised edits of audition reels and created talent presentations for executive management. • Executed contracts and invoicing for talent. • Managed pre-production booking travel and locations, facilitating prop orders and set design. • Promoted and published video content on social platforms and tracked engagement, views, and shares.