Grace Chen

Coordinate photo and video shoots for fitness media outlet including scheduling, shot lists, location scouting, creative direction, and talent management

Produced regional Emmy Award winning television commercial for 2013 NHRA campaign Managed event entertainment elements including concept development, contracts, permitting, budgets, scheduling, logistics, and live stage production for all major races Developed schedules, budgets, creative direction, scripts, shot lists, and provided post-production supervision for Raceway television and radio commercials and web content Created the Sonoma Raceway Girls and oversaw casting, brand integration and social media strategy Directed rebranding, advertising, promotions and pricing strategy for Sonoma Raceway and individual campaigns for four major races (NASCAR, INDYCAR, NHRA and FIA WTCC)

Managed budget, contract negotiations, activation logistics, public relations initiatives, web campaigns, and live events to maximize marketing partnerships with professional athletes and teams, social media influencers, and business and charitable organizations Organized and executed the brand’s consumer events from marketing strategy to logistics to on-site management Produced video and photo shoots including concept development, scripting, location scouting, crew management, talent management, on-site management and post-production supervision

Managed strategic marketing plan for ticket sales resulting in a 7% increase in revenue and a 4.5% increase in attendance over the 2010-11 Season Organized and implemented 7 simultaneous draft parties managing location scouting, staffing, marketing collateral, scheduling, budget and event-time logistics Developed copy for marketing collateral including print, television and radio advertising and creative direction for in-arena announcements

Created and produced social media and sports content campaigns for Nike, Land Rover, Nestle, Unilever, IHG, Chengdu Government and Travel New Zealand with business totaling over 10 million RMB ($1.3 million) Managed pitches, projected revenues, budgets, billings and oversaw team of 8 individuals for Content department Developed original web content for clients including concept development, research, script writing, casting, and distribution

roduced an original documentary introducing China’s first generation of surfers, pioneering the growth of the sport in China Developed and implemented sales, distribution, brand and event marketing for 20 action sports goods and apparel brands resulting in a 35% growth in sales

Developed sponsorship inventory management, proposal, and contract systems and serviced corporate clients worth up to $10 million in business for an expansion NBA team and WNBA team Coordinated game day event activation for corporate partnerships with Game Operations, Basketball Operations, Marketing and PR teams