Michelle Falls

• Produced and created content for two Emmy nominated shows - Entertainment Tonight / The Insider • Worked on demographic change for the Entertainment Tonight website – causing website to go from 40th to 7th in com score in four months • Handled all major photo / video exclusive content for the broadcast and web • Break news, followed news, generated story telling to enhance viewership / clicks • Tracked expenses daily to ensure my teams were staying on budget • Worked with photo agencies to maintain healthy relationships • Researched, conceptualized and created new story ideas for the show and online • Managed and helped news desk in breaking news situations • Developed and maintained relationships with publicists, businesses, managers to ensure we were ahead of breaking news • Worked closely on cross platforms to provide continuity for show and online

• Created Emmy nominated content for E! News • Handled all major photo / video exclusive content for the network • Managed a team of Photo Editors • Trained photo editors to think more editorially – have the ability to spot a story when looking through images • Tracked expenses daily to ensure my teams were staying on budget • Stayed on top of what was doing well, finding a way to advance the story • Handled all reporting on exclusive content and wrote stories when necessary • Worked with photo agencies to maintain healthy relationships, so we could continue receiving good content • Collaborated with all platforms – making sure to keep a cohesive group • Researched, conceptualized and created new story ideas for the show and online • Continuously researched new ways of enhancing the photo department, so we were not missing anything

● Supervised News Desk Associates, coordinated the gathering of news, generated story ideas, scheduled and assigned news coverage, and delivered news material to the production team for all News services. ● Worked with news management, producers and reporters to plan well-rounded news coverage. ● Maintained extensive working files of possible stories, background information and news sources. ● Gathered information about news as it developed and communicated effectively and accurately to the production team. ● Collaborated with managers and producers to select stories for coverage and to keep them up to date during breaking news ● Assisted with scheduling of reporters, photographers and assignment editors. ● Took an active role in planning in-depth series and special coverage, acting as a producer when called for. ● Worked accurately under pressure. Dispatched news crews, maintained scheduling logs, handled telephone story tips, read newswires and e-mail, stayed in contact with sources in order to stay up to date with breaking news. ● Worked closely with photo agencies to get exclusive content to separate our content from other entertainment shows.

● Collaborated with Executive Producer, Supervising Producers and Producers in pitching story ideas visually for show ● Searched for news worthy content that was relevant in Entertainment News ● Worked with photo house agencies to negotiate better pricing for the company ● Tracked expenses daily to ensure we were staying on budget ● Creates stories that would differentiate our programming from others ● Assisted with News desk when needed

● Collaborated with Executive Producer, Supervising Producers and Producers in pitching story ideas visually for show ● Searched for news worthy content that was relevant in Entertainment News ● Contacted vendors to negotiate pricing for photos / videos ● Tracked expenses daily to ensure we were staying on budget ● Created stories that would differentiate our programming from others ● Created background visuals using Photoshop for broadcast quality segments that appeared online ● Assisted with technical work in studio

Production Coordinator

Field Assistant