Summary

I feel my strengths are mostly in creative problem-solving. Over the years I have amassed a tool chest of skills defining and overseeing brands' vision to implementation in the areas of Branding, Corporate Identity, & Advertising Design.

Credits

5/18 – Current

Still Photographer (Lead) – Ferrecci USA

Commercial/Ad Details
5/18 – Current

Developed production studio. • Image retouched photos using Adobe Photoshop and Lightroom. • Facilitated photography for men's suits and hats. • Completed all aspects of product photography from staging products through editing final products primarily used for the ecommerce store, advertisements, website content, and social media channels.

5/18 – Current

Still Photographer (Lead) – Di Moda Atelier

Commercial/Ad Details
5/18 – Current

• Developed production studio. • Image retouched photos using Adobe Photoshop and Lightroom. • Facilitated the photography for high-end men and women’s streetwear and high fashion apparel. • Completed all aspects of product photography from staging products through final editing products primarily used for the e-commerce store, advertisements, website content, and social media channels. • All merchandise sold out within 72 hours after release from online commerce shop.

3/17 – Current

Motion Graphics (Lead) – DEVANONDECK (Team Gleam)

Commercial/Ad Details
3/17 – Current

• Image retouched photos using Adobe Photoshop and Lightroom. • Responsible for the production of digital media advertisements.

1/15 – 1/17

Producer/Shooter (Lead) Artist Statement (Pilot)

iTunes — Digital — Premo Network Details
1/15 – 1/17

• Managed digital presence of TV shows, short films, and commercials; as well as delegated tasks and reported progress of production teams to Senior staff. • Oversaw complex campaigns such as creating a single drive to be simultaneously advertised on various digital platforms such as desktop, mobile applications, connected devices, and television while monitoring and working with a sharp eye for detail. • Planned and executed clear strategies and timeliness. • I drove processes from concept to completion. • Lead both local and national production teams and created simplified procedures for best productivity. Devised timescales were ensuring projects stay within a designated budget. • Liaisoned between clients and creative teams to ensure plans ran smoothly. • I provided knowledgeable, creative input to campaigns.

11/16 – 12/16

Videographer (Lead) – KSWISS (WeAscend)

Commercial/Ad Details
11/16 – 12/16

• Partnered with New York-based brand experience agency WeAscend and launched a documentary styled video lookbook web series for K•Swiss streetwear collection Generation-K, which featured some of the most current influential entrepreneurs such as Gary Vee, Elliot Tebele, Karen Civil, Anwar Carrots, and Coco Breezy to name a few. • Developed brand style-sheet packages for video production. (Shooting script, editing style, motion graphics) • Conceived and created motion graphics for show opens and graphical elements. • Established mock video segments as references for senior staff and national production crews.

9/14 – 12/14

Social Media Manager – The Balm Cosmetics

Commercial/Ad — The Balm Cosmetics Details
9/14 – 12/14

The Balm Cosmetics is a cosmetics line of makeup, skin care, hair care and nail polish. • Teamed with PR Coordinator to create graphic design, product photography, and videography for social media marketing channels such as Instagram, Facebook, Twitter, and Pinterest accounts. • Produced internal/external training and promotional videos for Kohl’s, Nordstrom, and Sasa Malaysia. • Graphic designed packaging, web banners, and advertisements. • Responsible for photography and creating video samples of new or updated merchandise. • Photo manipulated products if necessary. • With my participation and collaborated strategies, the social media following grew from 38K to 70K in my 3-month contract.

2/12 – 12/14

Senior Producer – Experience Columbus (Warhol & Wall St.)

Commercial/Ad — Warhol & Wall St. Details
2/12 – 12/14

• Warhol & Wall St. is a brand development agency committed to creatively building brands through creative engagement and technology. • Represented the future of brand development by providing lifestyle marketing and creative development specializing in multimedia production, social media integration, original design, and creative user engagement. • Rebranded and developed brands such as Black Enterprise and Experience Columbus by creating highly innovative lifestyle marketing campaigns through videos with instant, positive impact across new and traditional platforms. • Increased client satisfaction through a heavy emphasis on congruence between delivered media and the project goals and objectives.

2/12 – 12/14

Senior Producer (Lead) – Black Enterprise (Warhol & Wall St.)

Commercial/Ad — Warhol & Wall St. Details
2/12 – 12/14

• Warhol & Wall St. is a brand development agency committed to creatively building brands through creative engagement and technology. • Represented the future of brand development by providing lifestyle marketing and creative development specializing in multimedia production, social media integration, original design, and creative user engagement. • Rebranded and developed brands such as Black Enterprise and Experience Columbus by creating highly innovative lifestyle marketing campaigns through videos with instant, positive impact across new and traditional platforms. • Increased client satisfaction through a heavy emphasis on congruence between delivered media and the project goals and objectives.

Media

  • J*DaVeY

  • Moments: Erin Darcel Coleman

Recos

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Education

Class of '08

Academy of Art University

BA Motion Picture Television

My Gear

  • Panasonic GH4
  • Bowens Gemini 500r
  • Fotodiox 22" Pro Beauty Dish
  • iMac (Retina 4K)
  • Phottix 47" Hexa-Para Softbox

Affiliations

  • NSBE

Skills

  • Final Cut Pro
  • Photography
  • Producer
  • Google Analytics
  • Adobe Premiere
  • Cinematography
  • Videography
  • Outlook
  • Adobe Creative Suite
  • Motion Graphics
  • Social Media Marketing
  • Sound Design
  • Advertising
  • Graphic Design
  • Marketing
  • Adobe Creative Cloud
  • DaVinci Resolve
  • Brand Development
  • Content Management
  • Digital Strategy
  • Microsoft Office Suite
  • Scoring
  • Typography
  • Logic Pro
  • Curriculum Development
  • Art Directing
  • HTML Coding
  • Photo retouching
  • agency experience
  • Multimedia Production
  • Windows and Mac proficient
  • Mail Chimp