Kirstie Gadsden

• Manages gallery photography shoots • Partners with marketing, advertising and promotions to ensure consistent messaging across formats and media outlets • Collaborates with all other internal groups to manage project work • Develops working relationships with talent and talent reps (agents, managers and publicists) • Establishes working relationships with show production personnel and external studio contacts • Coordinates and manages logistics with studios, location scouts, etc. • Represents DATG in negotiations with vendors (e.g., set designers, caterers, hair, makeup, wardrobe, etc.)

¥ Responsible for all aspects of video strategy and production, as well as content development including story ideas, scripting, interviewing and directing/working closely with talent & company executives (as applicable) ¥ Communicate directly with the Lubov Azria, Chief Creative Officer and Art Director on all photo shoots for the four brands (BCBGMAXAZRIA, BCBGMAXARIA RUNWAY, HERVE LEGER & BCBGENERATION) ranging from internal design shoots, ecommerce shoots, editorials, and ad campaigns ¥ Partner with various Marketing teams on video needs and manage production from concept to final delivery of corporate videos, ad campaign videos, runway show videos, store training videos, on-boarding videos, behind-the-scenes videos and more ¥ Partner with Design and Content teams to develop and execute original concepts and marketing campaigns that drive business, brand and client goals ¥ Elevate and evolve the photographic and styling assets while supporting the overall brand direction ¥ Collaborate with Marketing by initiating strategies and identifying new opportunities to promote BCBGMAXAZRIAGROUP brands through video ¥ Source and negotiate competitive rates with outside vendors for projects as needed ¥ Oversee all photo shoots and styling direction. Direct and manage weekly, monthly and seasonal photo-shoots for all marketing and brand support collateral ¥ Cast and book Los Angeles and New York based models on a daily basis for photo shoots (including the ad campaigns), informal modeling for special events, press previews, and showroom market appointments ¥ Assemble and manage production timelines and outlines to ensure that all parties deliver in a timely manner ¥ Assist in the production of the Spring and Fall runway shows—hire stylists, casting directors, fashion show producers, video vendors, lighting designers; facilitate the decision of hair, make-up, and nail sponsors for all shows; assist in casting models for the shows and seeing over 500 models each season; manage schedule and timeline for the weeks preparing for Fashion Week ¥ Manage internal yearly budgets and invoicing for the department

¥ Responsible for generating and managing the estimates, budgets, and final billing of the project ¥ Lead producer of over 400 shoots a year for SHOOT ME studios, editorial and ecommerce on –figure shoots ¥ Partner with Creative Directors and Art Directors on all production locations, creative teams, casting process ¥ Updated and maintained the accuracy of short lists during the pre-production and post-production stages ¥ Managed the Art buying for CHE and ensured delivery of raw and final retouched assets to the studio design team ¥ Responsible for scheduling and facilitating the pre and post-production meetings ¥ Clients included: CARS-Mazda, ENTERTAINMENT- Foxtel FINANCIAL- GE, and FASHION -Pacific Brands, Country Road/Trenery.

¥ Lead the production of approved concepts and managed every facet of photo production including location/studio, crew, casting and talent management, props, sets, sample management, logistics, pre-production meeting and budgets ¥ Managed the on set/location production which included scouting, scheduling and organizing the logistics ¥ Created, forecasted and managed budgets ¥ Quoted and negotiated competitive rates with clients, usage rates for all creative talent plus models ¥ Conducted post-shoot reports on production projects in order to identify where opportunities for improved effectiveness, quality or process ¥ Managed weekly invoicing for talent payroll and client invoices ¥ Clients included: Yellowglen – Badjar Ogilvy, Rosemount O- Badjar Ogilvy, Medibank- GYPR, Milleni- Admark, Puma- Badjar Ogilvy, Anti Cancel council- Campaign Palace, Doherty Lynch, US Sydney- Nike Socceroo’s, ARC- various, Moonee Ponds- Magnum Opus, Fast track- Element Productions (India) ¥ Fashion Campaigns included: Ojay, Elwood, Tali Roth, Decjuba, Brown Sugar, Meredith, Myer emporium- (various Jack Stone, Myer Youth, Myer Mens Youth, Trent Nathan, Classics, Jeff Banks), Mimco, Crystal Magazine, Joanne Mercer, Flair, Emu, Australian Women’s Weekly - various celebrity shoots, Croft Shoes, Sport & Style- various, Jump, various Sunday magazine shoots- various celebrity shoots, Cosmopolitan- various, Sunday Life magazine- various celebrity shoots, Fletcher Jones and Sussans. Various shopping center’s- Westfield, Chadstone, Northland, The Strand, Highpoint, GPO, Melbourne Central, Southgate, Canberra Shopping Centre, Eastland