Pamela Zapata

Production & Social o Conceptualize and execute creative site content and social media campaigns that drive traffic to site and build social followers o Help organize and deliver video assets for publication, including cut downs for social, site and partners o Update production schedule on a daily basis to cover pre-production, production, and post-production phases and work with the editorial, social and audience teams to provide talent scheduling and updates with any changes o Write and produce for daily shoots for short form and long form content o Cleverly ideate topics and setup promotional tools to gather an audience and come up with great interactive elements that will keep viewers engaged o Develop shareable, inspiring, and relatable topics, use graphics and imagery to optimize content for social platforms, and write compelling attention-grabbing titles and headlines for each video o Use knowledge of what’s trending in the female Gen Z and millennial space to create content on viral topics o Constantly measure what is and isn’t working for videos by recognizing patterns in views, shares, likes and comments, and conversion rates o Create and maintain budgets for upcoming photo and video projects considering location, personnel, equipment, props, wardrobe, and other logistical expenses o Utilize various social platforms with talent in-studio to help deliver content, grow social channels and increase engagement: Facebook, Twitter, Instagram, YouTube, Snapchat, Musical.ly, Live.ly, etc. o Utilize knowledge of the overall teen content space as it applies to the social landscape and trending topics in order to provide ongoing insightful leadership o Stay current on performance analytics to inform future decisions Talent Relations / Marketing & Sales o Identify and foster relationships with potential talent for projects in production, editorial, social and sales departments o Research and book rising digital influencers and existing stars for collaborations, content creation and partnerships o Build a stable of key influencers and traditional talent while managing these relationships day-to-day o Work with sales department to ensure booked talent delivers required views, impressions and engagement metrics o Organize social media takeovers and events with talent and key influencers and ensure execution fulfillment is met o Direct talent in-studio and manage talent on set o Network and grow relationships with YouTube talent management teams, MCNs, and PR Firms o Conceptualize and execute content marketing campaigns that produce high engagement and create viral experiences for SH and partners like Disney

o Research new and rising fashion, beauty, lifestyle, and comedy digital influencers via YouTube, Instagram, Twitter, Vine, etc. o Engage new talent and recruit them for representation by the M&P team o Brainstorm creative for digital brand campaigns and act as liaison between client and talent o Manage talent and ensure they are meeting deadlines and adhering to creative briefs for social campaigns o Establish relationships with PR firms and other digital influencer agencies to pitch talent for appropriate brand campaigns

o Cast for unscripted and scripted development presentations, sizzles, pilots, and series o Meet with potential on-air talent for E! News, E! Online, and Live from the Red Carpet o Assist with show bookings for topical shows (The Soup, Fashion Police, E! News, etc.) o Attend talent and pitch meetings and develop show ideas o Prepare pitch decks for internal and external presentations o Attend conferences, comedy shows, panels and events to discover and meet new potential talent o Create, maintain and distribute a monthly trend report of new rising talent o Hold casting sessions for auditions, chemistry tests, pilots, etc. o Act as liaisons between the network on-air talent, their representatives and internal businesses to strengthen relationships, troubleshoot talent issues, and leverage talent and deals o Strategically utilize talent in order to support content, events and network business initiatives that drive ratings and revenue with a focus towards the business of developing talent o Accompany and manage talent at NBC related activities and events such as Upfronts, corporate events, and marketing shoots o Work with talent to seek out major third party opportunities that compliment and/or enhance internal commerce or ad sales initiatives o Negotiate talent fees & contract deal terms o Build and maintain personal and business relationships with talent, providing them with on-going guidance and mentorship o Oversee talent gifting for premieres, birthdays and other milestones o Coordinate talent payments through payroll, HR and production management

o Review network and competitor ratings and trends on a daily, weekly, monthly and quarterly basis o Create performance decks to pitch potential partnerships and collaborations with studios, publicists, etc. o Screen films and series for potential network acquisitions o Brainstorm and pitch talent for E! Specials, THS, and other current series o Serve as liaison between Research, Program Planning and Acquisitions and News Departments o Occasionally assist production staff for live events

o Assist talent executives in gathering celebrity contacts, along with reaching out to publicists for talent bookings on: E! News, True Hollywood Story, E! Specials, PSAs, and award shows o Brainstorm casting and booking ideas for current and developing programming; create and maintain lists from brainstorms o Responsible for compiling research on potential talent o Wrangling talent interviews for Emmys, Oscars, Golden Globes and SAG Awards red carpets

o Assisted manager & coordinator with any necessary productions runs, including gear, food, etc. o Released background extras and guests at all shoots o Assisted in wrap of all shoots, including loading and unloading gear o In charge of documenting/photographing all of talent wardrobe for shoots o Purchased, set up, maintained craft services and organized/ordered all crew meals

o Recruited potential cast members at restaurants, lounges, shopping centers, etc. o Initiated outreach for perspective subjects o Coordinated and shot casting interviews/ Interviewed prospective cast members in person and via Skype o Created one-sheets with bios and storylines to follow throughout the season

o Managed heavy call volume, maintained call log, coordinated scheduling/calendar, contacts, expenses, travel, and other administrative tasks on behalf of two SVPs o Carried out research on projects, tracked development information and stayed up to date on industry knowledge o Found new unscripted ideas and pitched them to development team o Attended pitch meetings and met with talent for potential docu and/or formatted shows o Offered creative input and aid in the development and execution of projects; Provided notes on cuts o Assisted with creating pitch decks and shooting and editing sizzles o Liaise and coordinated with production, network, and agency contacts to ensure projects and SVP priorities are executed accurately and efficiently o Supported the development department as well as other company divisions, including marketing, radio, and digital, on an as-needed and occasional basis o Occasionally covered events or award shows to shoot/produce on behalf of RyanSeacrest.com