• Oversaw and managed all 360 custom multi-platform branded partnerships from conception through post mortem for all “The Chew” clients across linear television, digital & social media. • Client include: Coca-Cola, Bank of America, Ritz, Clorox, Pepsi Co., KFC, General Mills, Domestic and International Tourism Boards. • Created and produced original digital original series “Chewniversity: Kitchen Basics” and “One, Chew, Three” for distribution on ABC.com, AOL • Responded to RFPs from media agencies and PR agencies with custom, multi-platform integration opportunities • Managed production team: shooters, editors to execute quick turnarounds under tight deadlines and budgets • Led a team responsible for the conception and execution of all social media content and strategies: Facebook/Facebook Live, Instagram, Twitter, and Snapchat. • Ideated and managed first-to-market custom digital and social content opportunities, such as branded hyper-lapse videos and integrated pre-roll content. • owned properties (100+ sites), Hulu, apps/OTT devices, NYC City Taxi, and Time Square Jumbotron. • Facilitates communications between The Chew and ABC corporate including: potential issues and requirements to legal, pitching opportunities to sales, execution of elements for integrated marketing, corporate citizenship, collaboration with BS&P, and more. • Negotiated all content & music rights and clearances with media outlets and independent creators, including UGC. • Optimize content engagement and reach across all screens by analyzing web and social metrics and making changes to strategies including search engine optimization (SEO), social media postings, and original content creation. • Heads the creation and execution of all contents and sweepstakes. Examples include The Chew’s Search for the Weight Watchers Chef, Hidden Valley Ranch Out Sweepstakes, 47th Pillsbury Bake-Off Contest, and more.
Summary
I have a passion for creative problem solving, branded content, and social media strategy. Please find attached my resume for your consideration.
Credits
4/18 – 4/19
Director (Brand Partnerships)
Staff Position — FremantleMedia
4/18 – 4/19
6/13 – 6/14
Coordinating Producer (Integrated Marketing & Branded Content)
Staff Position — Disney ABC TV Group / The Chew Productions, Inc. Details
6/13 – 6/14
12/12 – 12/13
Producer (Integrated Marketing & Branded Content)
Staff Position — Disney ABC TV Group / The Chew Productions, Inc. Details
12/12 – 12/13
♣ Wrote and produced culinary step-outs and graphics for segments. ♣ Produced segments for several network Primetime specials: The Chew’s Memorial Day Special, Primetime Preview Special.
6/11 – 6/12
Associate Producer
Staff Position — Disney ABC TV Group / The Chew Productions, Inc. Details
6/11 – 6/12
♣ Wrote and produced culinary step-outs and graphics for segments. ♣ Produced segments for several network Primetime specials: The Chew’s Memorial Day Special, Primetime Preview Special.
8/09 – 6/11
Associate Producer (Coordinator / Associate Field Producer) – 5 to Die For (Pilot)
Food Network — TV — Follow Productions Details
8/09 – 6/11
Food Travel Show (Domestic Travel)
8/09 – 6/11
Associate Producer (Coordinator / Associate Field Producer) – Spice & Easy (Season 1)
Food Network — TV — Follow Productions
8/09 – 6/11
8/09 – 6/11
Associate Producer (& Coordinator (Season 2 - 6)) – Big Daddy's House
Food Network — TV — Follow Productions Details
8/09 – 6/11
NYC Office - Shot in locations in PA
8/09 – 6/11
Associate Producer (Coordinator (Season 3 - 8) / Associate Field Producer) – Down Home With The Neelys
Food Network — TV — Follow Productions Details
8/09 – 6/11
NYC Office - Shot in Memphis, TN
Unions
Recos
Education
New York University
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