Veronica Friedman

Worked with production team and Nike to execute the four day event which took place on a one-of-a-kind skateboard park custom built on a floating barge that docked to two locations in Manhattan and Brooklyn. Oversaw multiple event elements including catering, staffing, décor, uniform coordination, registration, guest experience, etc.

Managed all elements of the annual gala including venue, décor, catering, stage production, budget, etc. Coordinated all talent logistics for the show which included a performance by international superstar Marc Anthony. Oversaw a guest experience that included international VIPs and helped to raise over 2 million dollars.

Assisted casting: searched nationwide for promising teens, pre-interviewed candidates and pitched to producers Provided extensive research and elements for the show using various tools including LexisNexis. Assisted production team on location at local shoots Wrote copy which appeared on Nickelodeon’s Halo Award Website Provided footage logs and edit scripts