Jaimie Glasson

Oversaw all creation and production of multi-media and fashion along with marketing and casting for Tyra Bank's ModelLand.

• Oversee creative and field on all photo shoots and challenges • Oversee all guess talent interviews • Approve all script copy & Tyra Mail copy • Oversee the look of the show, including cast house, graphics & poster • Conceptualize & create show opening credits • Supervise post • Pitch creative grid to network executives and president • Casting

Creative development, laying framework for execution of current and future seasons. Fashion expertise utilized to develop creative for all challenges and photo shoots. Pitched grid with executive producers to network executives and president for final approval. Part of the executive team who selected the cast.

Oversaw all aspects of production including content direction, story beats, script writing, directing field and studio shoots, locations, bookings, casting and post-production.

Series and creative development. Worked to establish new show format, re-development of show concept, creating a more entertainment-based show. Booked fashion talent such as Nicole Miller.

Developed new ideas for second & third seasons including story beats, competition, experts and locations. Updated EPs on production status and all creative elements. Oversaw 4 field teams. Produced, directed and facilitated all aspects of multiple camera shoots, including securing locations, creating schedules, coordinating and directing multiple crews and talent.

Co-created and developed series giving viewers the latest tips and trends in the beauty industry. Executive produced 39 episodes. Oversaw all aspects of production including content, script and stand-up writing, directing field and studio shoots, locations, bookings, directing on-camera talent, Lynda Lopez and post-production. Oversaw staff of 16.

Co-created and developed bi-annual series covering New York fashion week. Oversaw production of 18 half-hour episodes per season, 8 camera crews and a production staff of 35. Turned around each episode in a 24-hour period. Oversaw all aspects of production including content, script writing, directing field shoots and on-air talent, bookings and post-production.

Co-created and developed half-hour daily reality show that follows the lives and “dramas” of players in the fashion world during fashion week. Oversaw all aspects of production.

Created and developed half-hour series that chronicles a fashion designer’s collection each season. Executive produced 100 episodes. Oversaw all aspects of production.

Created and developed half-hour fashion and beauty trend report. Oversaw all aspects of production.

Co-created and developed first LIVE runway show for television featuring “P Diddy’s” Sean John debut collection. Oversaw all aspects of production. Reported directly to Vice President of Programming.

Co-created and developed one-hour documentary series that profiles prominent figures in the fashion world. Wrote, produced and directed. Oversaw post-production.

Co-created and developed half-hour series featuring the careers and personal lives of the world’s top fashion models. Oversaw a team of writers and producers. Supervised budgets, oversaw bookings of all models, script supervised, created story line and made all editorial decisions. Wrote, produced, field produced and directed.