Kathryn (Kaycee) Smith

● Create and execute campaigns for client using S.M.A.R.T. goals focusing on brand awareness and engagement ● Manage day-to-day social media updates that fit within client's long-term strategy and reflect voice of brand ● Monitor online public relations for clients and interact directly with customers and potential customers

● Create, produce, write, shoot, host, and edit weekly YouTube videos for 2 series: "Drunk DIY" and "Honest Captions" in addition to other misc. videos

● Produced celebrity guest segments alongside senior producer ● Researched upcoming guests and compiled extensive memo for each including Q&A and segment pitches ● Collaborated with talent department to create game and promotional ideas for theme weeks and sweeps ● Won 2015 Daytime Emmy for Outstanding Talk Show/Entertainment Program

● Coordinated on-air brand integrations for wide array of P&G products on-location/on-set ● Wrote, shot, edited, and promoted webisodes of “Inside the Mind of the Designer” ● Won 2015 Daytime Emmy for Outstanding Lifestyle Program

● Monitored KPIs and made recommendations to increase and engage audience and subscribers ● Created and maintained annotations, captions, metadata, and in-video programming for all videos ● Performed various related tasks as necessary including maintaining budget, proofreading blog posts, and organizing fan mail

● Managed guest bookings, segment ideas, on-air elements, and logistics associated with guest’s appearances ● Communicated and liaised regularly with talent and their representation in a professional manner

● Researched and pitch story ideas incorporating digital and social media ● Produced feature pieces that spotlight various NFL personnel, prospects, and topics

● Coordinated social media presence for Jay Leno via Twitter, Facebook, Instagram, and YouTube ● Created, pitched, produced, and hosted “On the Lot with Kaycee” webisodes ● Worked as assistant editor for online show "On the Lot with Kaycee" using Final Cut Pro and Adobe Photoshop