Summary

Executive Producer for Digital & Linear. Focus on Multiplatform growth: lifestyle, news, travel, re-creation & documentaries. Strengths include writing and show producing. Netflix, Us Weekly, Fox News, Travel Channel, Discovery ID, VH1, Inside Edition.

Credits

9/18 – 10/19

Marketing Executive

Staff Position — Netflix Details
9/18 – 10/19

- Ideation, strategy, creative direction and execution of photo and video content for publicity and marketing campaigns for Netflix Original Series. - Stranger Things (Emmy winner), Orange is the New Black (Emmy winner), Patriot Act with Hasan Minhaj (Peabody winner), Daybreak, Living With Yourself (with Paul Rudd), My Next Guest with David Letterman and more. - Launch editorially compelling content across a variety of distribution channels and custom to each placement - digital (publishers), Social (YouTube, Instagram, Facebook), broadcast, print, and international press. - Oversee bespoke video shoots, talent interviews, behind-the-scenes coverage, unit photography, glam photography, and special events to produce impactful visual stories for consumers and press.

1/18 – 5/18

Executive Producer (EP) (VP of Branded Video)

Staff Position — POPSUGAR Details
1/18 – 5/18

- Responsible for ideation, creative direction & execution of branded and sponsored video content for POPSUGAR - the #1 lifestyle brand for women with 390 million video views each month. - Crafted engaging creative and strategy through a multi-platform lens for multimillion dollar RFPs and proactive pitches. - Created programming slate of branded content for new digital and linear offerings co-produced with Univision and other TV partners. - Executed highly engaging content programs that topped the BrandTale leaderboard. - Worked closely with Sales and Marketing to respond to RFPs, proactively pitch business, and develop and execute creative video ideas using data, insights and best practices for Branded Content programs for PopSugar and growing White Label business. - Clients include: Kenneth Cole, Essie, Maybelline, Aveeno UK, Swiffer, P&G Zzzquil

2/15 – 10/17

Executive Producer (EP)

Staff Position — Us Weekly Details
2/15 – 10/17

- Created first-ever digital video unit for premier digital pop culture outlet, leading up to $100 million acquisition. - Oversaw the creative, design, strategy and production of all video, growing views from 1 to 40 million/month in less than 2 years, video output 15x, and 1 to 18 staffers - Responsible for all creative, programming and production of news, entertainment, style, beauty and lifestyle video content with a multi-platform approach – O&O, social networks (Facebook Live & Watch, Instagram, YouTube, Snapchat), mobile, apps, and linear to grow audience and increase revenue. - SEO expertise - ensuring videos and articles have strongest headlines and copy, and draw most traffic. - Oversaw and line produced multi-million dollar budget and analyzed data to increase engagement and grow business cost-effectively. - Worked across departments with editor-in-chief, sales, marketing and business development to develop, ideate, create and execute high-quality, unique video series and shareable, high-engagement editorial and sponsored content. - Managed new syndication/OTT/revenue-generating partnerships (Y!, Roku, AOL, Facebook, Twitter, YouTube).

7/14 – 11/15

Story Producer (Writer) 101 Sand N' Surf Hotspots

Travel — TV — Sharp Entertainment Details
7/14 – 11/15

Write and post-produce top 20 of countdown show focusing on the most unique, desirable beaches around the world. Edit show with special attention to music, pacing, graphics, overseeing team of editors, AE, PA's and AP's. Oversee multiple edits and supervise and write other shows in the series.

6/14 – 11/15

Story Producer ((Writer)) 101 Thrill Rides

Travel — TV — Sharp Entertainment Details
6/14 – 11/15

Write and post-produce half-hour countdown show about the top international thrills and adventures. Oversee team and supervise edit, focus on pacing, music, graphics, factoids.

11/14 – 2/15

Producer Hotel Showdown (Season 1)

Travel — TV — Loud Television Details
11/14 – 2/15

Selected footage, strung out on Avid, wrote Voiceover for 3 episodes of new hotel competition series for Travel. Focus on strong narrative, verite and humor throughout.

3/14 – 6/14

Producer ((Writer)) Momsters (Season 1)

Investigation Discovery — TV — Sharp Entertainment Details
3/14 – 6/14

Write and produce half-hour show for true-crime series. Supervise staff on all pre-production, field production and post-production, including conducting interviews, field work and overseeing re-creations. Oversew research and selection of all interview subjects and casting.

12/13 – 3/14

Producer (Episode Producer & Writer) The Fabulous Life

VH1 — TV — Sharp Entertainment Details
12/13 – 3/14

• Oversee pre-production, production and post-production of hour-long lifestyle program about celebrity spending habits • Research, plan, book and supervise field shoots about travel, real estate and fashion • Write hour-long show script, beat sheets for field shoots, and on-camera talent lines • Supervise edit, oversee team and conduct on-camera interviews with talent

Recos

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Education

University of Pennsylvania

B.A., Cum Laude, Communication (Annenberg), Spanish, Art History

Skills

  • Spanish
  • Avid
  • Editing
  • Final Cut
  • Lecture