My name is Mario De Armas, I’m a director, director of photography, editor, producer. I attended University at the New World School of the Arts where I studied Graphic Design, Photography and Film-making. I have been asked to give talks on my documentary series “The Creative Influence” and the methods I used to make it go viral. During my junior year I was recruited by Univision where I did front-end website design and photograph. From there I went on to work freelance with several advertising agencie


5/16 – 5/16

Director of Photography (Red Weapon) – I Heart Radio Promo (Bell Media)

Commercial/Ad — Bell Media Details
5/16 – 5/16

I was the director of photography on a Greenscreen shoot with Model Gigi Hadid. This was TV commercial for the I Heart Radio Music awards.

4/16 – 4/16

Director (Director, Director of Photography ) Hershey's Chocolate

Social media, web — Digital — Havas Worldwide Details
4/16 – 4/16

I was the Director, Director of Photography on 2 social media videos for Hershey's produced by Havas Worldwide.

2/16 – 2/16

Director of Photography (Alexa Plus) – Cover FX (We Are School House)

Commercial/Ad — Natas pictures Details
2/16 – 2/16

I was the director of photography & editor on a commercial for Cover FX.

7/14 – 2/16

Director (Producer, Director of Photography, Editor) – Black Powder Works, LLC

7/14 – 2/16

I produced, directed, DP'd and edited various Branded Content web videos for Black Powder Works. Our projects were for the top advertising agencies in New York such as Ogilvy, BBDO, Barbarian, CNÉ.

11/15 – 12/15

Assistant Camera (Arri Alexa XT) The Girl Who Invented Kissing

Film (Theatrical) — GWIK, LLC Details
11/15 – 12/15

I was the 1st Assistant Camera and Camera Operator on B-cam for the feature "The Girl Who Invented Kissing"

9/15 – 9/15

Director of Photography (Sony FS7) – Bose Headphones (Nathan Love)

Commercial/Ad — Nathan Love Details
9/15 – 9/15

I was the director of photography on a social media commercial for Bose Headphones.

2/15 – 2/15

Director Shoot You Down

Wolffe — Music Video — Wolfgang Productions Details
2/15 – 2/15

I directed and edited this music video.

1/12 – 2/15

Director (Lead ) – Sandbox Studio

1/12 – 2/15

I was the Producer, Director, DP & editor of "The Creative Influence" a web series on creatives that went viral with over 3 million views and was reposted to hundreds of sites. Three of the episodes received Vimeo Staff Picks.



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Class of '06

New World School of the Arts


My Gear

  • Canon C300
  • DJI Phantom 2
  • Dana Dolly
  • Red Dragon
  • MAC Pro Tower
  • ARRI Alexa Mini
  • Movi M5
  • Kino Flo Lighting Kit
  • Schneider set of Prime lenses


  • Creative Direction
  • editor
  • Production
  • Camera Operator
  • Director of Photography
  • Drone Pilot
  • Steadicam
  • Direction
  • Movi Operator
  • Treatment Design