Michelle Willrich

Produced a hybrid/EPK reality series about the making of a U.S. dance film in Bollywood.

Co-EP’d/ Directed an online fashion blogger series for www.peopleschoice.com. Created the overall look and tone of the series. Crafted fashion stories for each episode. Collaborated with bloggers across the country to create various fashions based on their favorite celebrity.

Developed and Co-EP'd various branded online series for clients such as Elle and Marie Claire. Created short-form content for the digital platform. Specialized in female-oriented branded content. Directed commercials and online series including scripted, reality and hidden camera. Developed campaigns for national clients.

Duties included creating challenges, co-writing episodes, pitching episodes to mentors, collaborating with host Laverne Cox, directing all talent on set, constructing product integration throughout the segments, managing a crew of 20 people, communicating with and managing client expectations overseeing the post process through delivery.

In charge of securing locations for each episode. Created and produced events to propel plot lines. Worked with talent to develop story points for each situation.

Executive Produced 36 webisodes on the latest plus size fashions and hottest designers. Duties included developing format, designing set, writing scripts, overseeing segment producers, creating relationships with designers and vendors, directing host on set and all talent on field shoots, supervising cuts and delivering final episodes.

Supervised 12 hours of live television for the Award Show Season. Created and developed content, pitched to executives, oversaw a team of over 20 to produce package, field and live segments. Produced branded segments for marketing and created cohesive integration. Directed and produced on-air talent. Produced show open for Ryan Seacrest.

Collaborated with show producer to create reality-style challenges. Traveled to contestants hometowns and conducted interviews for packages. Conducted OTF interviews and built story-lines in field. Oversaw post-production and guided story and plot lines for finished show.

Developed show format and creative content, co-wrote script, interviewed and produced experts, produced talent over ifb, supervised post-production and oversaw show through final delivery.

Created format and developed content for a 30 minute celebrity biography show for the international market. Co-wrote scripts. Supervised a team of producers to research 15 years of archival footage. Conducted expert interviews. Oversaw post-production through show delivery.

Created and developed content, pitched to executives & oversaw a team of over 20 to produce package, field and live segments. Produced branded segments for marketing and created cohesive integration. Directed and produced on-air talent.

Secured locations, worked with animal rescues in the great Los Angeles area, created work scenarios and plot points to further story lines.