In charge of developing and executing digital branded partnership campaigns within the realm of travel, lifestyle, food, and home for companies like Walt Disney World, Amazon Studios, UberEats, American Express, Kirin, Allbirds, Dove Chocolates, JC Penney, Citigroup, Capital One, Visit Savannah, Visit Las Vegas, and Japan Tourism. In partnership with the Sales and Production teams, led development of brand content, voice, positioning, and competitive analysis across all major digital platforms including Facebook, Instagram, TikTok, Pinterest, Twitter, and SVOD. Developed and produced experiential and immersive online “choose your own adventure” content in partnership with Eko Studios. Created original viral food and travel video campaigns.
Summary
Producer, Food Stylist, Set Decorator, Buyer, Coordinator, Event Photographer & Writer.
Credits
10/20 – 3/21
Challenge Producer – Foodtastic (Season 1)
Disney+ — TV — Endemol Shine Group
10/20 – 3/21
8/20 – 9/20
Food Producer – Candyland (Season 1)
Food Network — TV — Super Delicious
8/20 – 9/20
2/18 – 5/20
Producer/Shooter (Lead Producer (Branded Content & Brand Partnerships) )
Staff Position — Tastemade Details
2/18 – 5/20
10/17 – 1/18
Producer – Big Bargain Eats (Pilot)
Food Network — TV — Linguine Pictures Details
10/17 – 1/18
Produced an original 2-episode food travel show with host Nguyen Tran for Food Network with Giada De Laurentiis’ Linguine Pictures. Researched, pitched, and produced show topic ideas. Found and developed new show talent, booked and pre-interviewed guests, and field produced episode segments.
8/15 – 10/17
Supervising Producer
Staff Position — POPSUGAR Details
8/15 – 10/17
Responsible for management of the full project lifecycle for all digital projects across the lifestyle brands including food, fitness, wellness, beauty, parent, and shopping. Managed content and creative for 3 major teams as well as developed, executed, and successfully launched all new digital and television formats for the brand. Analyzed data and viewership analytics to develop social media strategy resulting in over 30M+ followers across all lifestyle channels. Defined clear strategies for growth through competitive studies, SEO optimization, talent collaborations, and strategic partnerships.
1/14 – 10/16
Segment Producer – PopSugar Now (Season 1)
Pop — TV — PopSugar Studios Details
1/14 – 10/16
Segment Producer on all lifestyle / food related content pertaining to the show.
4/13 – 7/15
Senior Producer
Staff Position — POPSUGAR Details
4/13 – 7/15
Responsible for management of the full project lifecycle for all digital projects across the lifestyle brands including food, fitness, wellness, beauty, parent, and shopping. Managed content and creative for 3 major teams as well as developed, executed, and successfully launched all new digital and television formats for the brand. Analyzed data and viewership analytics to develop social media strategy resulting in over 30M+ followers across all lifestyle channels. Defined clear strategies for growth through competitive studies, SEO optimization, talent collaborations, and strategic partnerships.
10/13 – 12/13
Set Decoration Buyer – Hell's Kitchen (Season 14)
Fox — TV — ITV Studios America Details
10/13 – 12/13
Researched, Sourced and Procured any and all props and set dressing as needed for production.
Recos
Education
Class of '06
New York University: Tisch School of the Arts
BFA
Class of '02
Harvard Westlake
High School Graduate
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