LaTisha Johnson

• Oversee and manage all production projects from concept to completion, ensuring they stay on brand. • Led video production initiatives, elevating social media engagement by 60% and brand visibility by 40% through SEO best practices. • Fostered cross-functional teamwork to generate innovative and captivating content, resulting in a 40% surge in user engagement. • Pioneered animated series production with Food Fight Studios, amassing 3000+ combined views and bolstering brand recognition by 75%. • Optimized existing content into blog posts and video content on YouTube, Websites and Social Media with SEO techniques, enhancing online presence. • Created production timelines and schedules., content calendars, playbooks, and guidelines, enhancing project efficiency by 100%. • Spearheaded talent identification, pre-interviews, and collaborations, facilitating the production of over 52 brand-aligned videos. • Oversaw a multifaceted team of editors, copywriters, and social media professionals, ensuring unified content delivery and maintaining SEO-driven quality. • Designed and implemented compelling digital materials for online platforms and social media outlets, magnifying brand visibility. • Devised and executed strategic concepts, propelling brand awareness and outreach by 75% through SEO-driven content promotion. • Serve as a key point of contact for clients regarding production, ensuring clear communication and mutual understanding. • Established efficient communication systems, reducing project delays by 65%.

• Responsible for building Brand awareness • Copywriting • Create engaging content to drive traffic • Increased Social Media traffic by 75% (SMM) • Developed promotional campaigns and marketing strategies • Monitored KPIs • Provide monthly budgetary reports and Marketing Analytics • Create Google Ads, Facebook Ads, Microsoft Ad campaigns • Responsible for Google Analytics, Google My Business, Google Local Services, Yelp Business accounts and PPC (Paid Per Click Ads) • Monitor Google rankings and work with SEO company to maintain ranking • Collaborate with SEO company to update SEO keywords • Monitor top & low performing services and create campaign ads to drive traffic.

Create, write & produce daily lifestyle segments on brand. Collaborate with various departments for innovative execution of segments. Interact with future guests, talent and execs to produce Emmy nomination worthy segments.

Work under pressure to research, pitch and Associate Produce out of the box ideas for future shows. Research, interview and book guests true to brand. Oversee productions assistants. Work with various departments for successful segments. Create shows worthy of Sweeps.

Research, pitch and cast over the top potential guests. Work with various departments to execute successful segments. Maintain budgets for segments. Keep track of all records and files.

Assist Supervising Story Producer in creating compelling, cutting edge episodes. Identify, track and maintain story lines. Keep time codes, beat sheets and occasionally create string outs for edits.

Research, pitch and cast over the top potential guests. Work with various departments to execute successful segments. Maintain budgets for segments. Keep track of all records and files.

Create, develop, write & produce segments for cable network daily talk show. Create and manage budgets for all segments. Communicated with executives and financial supporters. Reviewed and approved all string outs and rough cuts. Supervised freelance and full time employees.