Pedro Guillen

• Coordinated Press Days with Top National/Local Hispanic outlets in TV, Print, Radio and Online i.e., booking of camera crews, catering, confirming press outlets and coordinating travel. • Assisted Directors of National Hispanic Publicity/Promotions with the development of publicity and promotional strategies for the Miami Hispanic Market on over 20 national film releases. • Pitched and secured local print, television, radio, and online media coverage for events, film screenings, and press tours. • Created and wrote publicity materials to support film release and to increase turnout for opening weekend.

• Acted as a liaison between THAmas its clients and various members of the U.S. Hispanic Press Community (broadcast, print, radio, online). • Implementation of key tastemaker events geared toward increasing awareness of THAmas’s clientele product offerings i.e. film screenings, grassroots events in the South Florida area, public appearances • Coordination and execution of Press Junkets in the Miami area with Key Hispanic outlets in broadcast, print, radio and online

• Coordination of Script Distribution and Revisions for above the line, cast and crew • Setting up of Production Office and Stage i.e., telephone/internet setup, security systems, furniture, copiers, computers, etc. • Production document creation i.e., crew list, vendor list, non-confidential cast list, asset logs, shipping logs incoming and outgoing, office supply order forms, lunch order forms, welcome packets, etc. • Assisted with morning paper work i.e. production report, preparing cheat sheets at weeks end, child labor permits, DGA quarterly reporting, purchase orders and check requests, and actor/stunt contracts

• Marketed and promoted power tools for leading manufacturing firm. • Implemented strategic corporate brand marketing initiatives through promotional events and in person demonstrations. • Provided in-store product knowledge sessions to educate store personnel and management about TTi core products, accessories, and value added. • Increased sales in Homedepot Home Improvement Retail Outlets for the South Florida Region, targeting Bosch Pro Center retail locations on average of 12%.

- Oversaw/Directed a group of 40 Student Associates from Florida International University - Coordinated with Event Organizers the logistics of sponsor/exhibitor placement - Oversaw operations for the Welcome Center, welcoming over 13,000+ guest over three Days at the Whole Foods Grand Tasting Village featuring Master Card Grand Tasting Tents - Student Liaison between 30 student leads and Event Coordinators

- Oversaw personal communications with numerous media outlets both domestically and internationally. - Implemented social media strategies/promotions aimed at increasing engagement with fans across numerous social media platforms i.e., Facebook, Twitter, and ToniBraxton.com - Coordinated public appearances, press junkets, tour schedules, photo-shoots, movie guest roles and personal events - Extensive Travel Arrangements both domestically and internationally for artist, band members, dancers, and tour production personnel - Monitoring of numerous media outlets for coverage and creation/maintenance of coverage grids.

• Designed and implemented the company’s informational systems infrastructure from the ground up, during and after construction of the company’s new headquarters. • Implemented a new company wide CRM System aimed at increasing client interaction, productivity, and improving customer service. • Developed an inventory system to track and manage Arenas Entertainment’s film library • Organized companywide retreat in Sedona, Arizona aimed at increasing company morale, productivity, and communication among departments. • Prepared company press packet materials aimed at increasing awareness of company film titles and marketing services offered. • Coordinated on premise press junkets with publicity/promotion departments to ensure facilities were adequately furnished and press materials where readily available for members of the media.