Rock Lane

Head of Production/Assistant Director for television, commercials and feature films. Extensive producing and practical production and creative team management in film, television, and commercial production.  • Partnered with creatives such as Jim Cameron, Bryan Singer, Ridley Scott, Peter Berg, Sophia Coppola, Mike Mills, David Lynch, Wim Wenders, Penelope Spheeris, Jessie Dylan, Jared Hess, Jake Scott, Penny Marshall, Frank Marshall, Rob Lieberman and Leonard Nimoy • Completed over 800 feature/television and commercial projects in the past 15 years • Proven track record in assistant directing and producing successful series, films, and commercials with major networks, agencies and production companies •DGA trained/OSHA certified in all production techniques and procedures including stunts, aerial operations, and firearms • Proven track record in supervising large staff, crew, creative and production teams • On-set oversight of projects exceeding budgets of 100MM+ Forecasting/budgeting/line producing • Experience working cross-functionally across business units in major studio, agencies, development and production companies • Highly-developed written, verbal and visual communication skills. 10+ years experience in physical production management, series development, and negotiating labor and union agreements. • 10+ years development experience

Head of Production and Product Development. Worked directly with CEO and EVP to develop, produce, launch and market Beachbody on Demand and workout products. Duties included managing a team of 40 designers, copywriters, photographers and social media teams as well as developing and producing episodic programming on Beachbody's digital streaming platform Beachbody On Demand: “The 20’s”, a reality competition show featuring 20-somethings vying to win a multi-million-dollar celebrity trainer contract and “Fixate” a bi-weekly weekly cooking and lifestyle show. • Lead overall UX visual and motion design • Ensured consistent messaging for emerging Beachbody brands • Partnered with leadership to shape the creative strategy for the company • Developed and distributed best practices for creative process, design, and IA documentation • Hired, managed and mentored the internal creative team/managed external agency strategic input and deliverables • Ensured visual design consistency between on-air creative and internal creative team’s executions e.g. digital, print, retail, e-tail, packaging, photography • Lead communication between various cross-functional teams e.g. marketing, brand, product development, current member cross-sell, printed media, mobile, digital, and social • Lead the visual design team in researching problems, developing original ideas and designing innovative solutions for UX • Managed execution of annual direct and indirect budgets, resource planning, scheduling and strategy • Oversaw execution of visual/motion/copy design deliverables throughout all phases of production and post production and execution of all product photo shoots, file management, retouching and all product imagery deliverables • Art directed and offered ideation guidance as required for both unscripted series, scripted productions and promotional campaigns

Ductape specialized in short and long form national and international direct response campaigns and national ad campaigns. Produced and assistant directed projects for many billion dollar companies and brands. Clients included: • Guthy-Renker brands Proactiv, Sheer Cover, Zumba and Triverex • eHarmony Jazzed.com brand launch • Reynolds Wrap • Jennifer Aniston hair product • Bud Light • Pepsi • Miller Beer • ABC and NBC television • Disney • Proctor & Gamble • Campbell’s • Hertz • Toyota • KFC • 7-Up