Stephanie Lines

I was the lead producer for the BTS film to promote the first-ever Pepsi film, "Black Knight Decoded." I managed everything from creating the pre-shoot documents (call sheet, detailed must-have shot list, etc.), sourcing onsite crew (sound, video and stills), scouting the best locations to conduct interviews, worked with crew onset to conduct interviews with director, Jabbar Rasani, from Game of Thrones, talent which included David Oweyolo and Freida Pinto as well as candid BTS b-roll and stills. Post-shoot I worked closely with the post-production team to provide feedback/edits for the final cut

Global brand communications strategy and development for PepsiCo global beverage, global snack and global nutrition brands, including Pepsi, Mountain Dew, 7UP, Doritos, Lay's, Quaker and Tropicana. - Assist in ideating and strategizing PR plans to help amplify and promote campaigns across all participating markets - Create supporting materials including global Press Releases, PR toolkits, FAQs, Key Messages and more, to cascade ideas, strategy and guidance to local teams around the world – ensuring consistent messaging and execution across markets - Produced 3 behind the scenes videos for Pepsi commercials and the Black Knight Decoded film – managing a crew to capture stills and b-roll for exclusive BTS content from on-set and conduct Q&As with the directors and talent - Post-shoot, work closely with post production team reviewing cuts and providing feedback/suggestions to be incorporated into final cut - Create shoot documentation including call sheets, identifying must-have BTS content to capture for b-roll, stills and social content, generate personalized Q&A for director and talent for each shoot as well as manage logistics and contracts

•Serving as project manager for PepsiCo’s 2014 Annual Report which includes; creating production timeline, tracking and reporting on the $1.2 mm budget, leading status calls, and working with agency partners to ensure consistency in the content, look and feel of report •Directed and produced 7 corporate videos for PepsiCo’s Chairman’s Ring of Honor and Circle of Champions events; highlighting PepsiCo's top-performing sales teams from all over the world, featuring PepsiCo senior executives and promoting PepsiCo’s iconic brands •Track and report budget for PepsiCo's 2013 Annual Report to Senior Director of Communications •Assist with briefing c-level executives on upcoming events and potential opportunities for PepsiCo to sponsor at events throughout North America. •Perform competitive analysis of peers and competitors corporate communication strategies •Collaborate with strategic partners including First Protocol, Freshwire, Addison and more

I am the creator and founder of the blog Gluten Free Steph (www.glutenfreesteph.com). The blog is dedicated to finding great tasting gluten free food that is easily accessible in NYC. In addition, I provide detailed reviews of the quality of food, taste, price, and overall experience from the perspective of a foodie and cook living with Celiac Disease in New York City. Blog: www.glutenfreesteph.com Twitter: GFFoodieGuide Instagram: GlutenFreeSteph Facebook: facebook.com/GlutenFreeSteph

Successfully led marketing and communications efforts to build company presence in competitive marketplace. Work included managing events, social media channels, company website and blog all with the goal of generating awareness and customer conversions. In six months, was able to help grow membership base by 50 percent. •Created and executed influencer and customer events with the goals of generating brand awareness and increasing membership •Identified key food industry influencers to engage with in order to create and foster relationships •Led the development and execution of digital marketing strategies across social channels including Facebook, Twitter, Instagram, Pinterest and blog to build strong eater engagement, generate brand awareness and increase eater and cook memberships •Execute day-to-day communications through social media platforms to engage, grow and increase brand awareness as well as keep my finger on the pulse of what's hot and trending in the community •Responsible for front line response to emails & support issues promptly and professionally •Build and foster a community of over 1,000 members by utilizing social media platforms while representing the Mealku brand •Work directly with operations and product developement to streamline process and assist in intelligently scaling a vibrant business

Created innovative strategies to help OpTier provide analytic solutions to top Fortune 500 companies such as Credit Suisse, Success Factors and more. Drove the marketing and communications plan through tactical execution that aligned with company goals and drove growth. •Developed and executed 10 corporate events throughout North America with over 450 director-level and above attendees •Worked closely with vendors to negotiate competitive rates and develop ongoing relationships for future engagements •Performed cost/benefit analyses for events and conferences and presented results to the VP of Marketing and President of OpTier •Worked closely with sales and R&D teams to design lead gen campaigns to be executed through corporate events, conferences and webinars •Built and executed pre, during and post strategic marketing campaigns to help promote conferences, events, and product launches •Managed and executed PR and digital marketing activities for new APM SaaS product launch; resulting in a 20% increase in media coverage since 2011 •Direct experience in pitching while establishing and maintaining relationships with media, key influencers, analysts as well as coordinating interviews •Developed content for company blog, website, press releases, collateral and social channels including Facebook, Twitter and LinkedIn

Utilized strong event and project management experience as well as digital marketing skills to develop and execute tactical strategies to grow company’s presence as an industry-leader in the IT industry. •Developed and executed 30 conferences throughout North America with a budget of $300,000; traveling onsite to ensure seamless execution, interface with c-level executives and clients and to communicate company’s key messages •Managed budgets for events and created cost/benefit analyses, monitoring actual costs, and verifying expenses against negotiated contracts •Implemented digital marketing strategies utilizing social media channels, email campaigns, company website and blog to increase effectiveness of event activities, increase sales pipeline, position company as an industry-leader and drive traffic to website •Created and lead content development for email campaigns, website, blog, collateral, and social media channels; utilizing SEM best practices •Utilized Salesforce to manage email campaigns in order to track patterns in CTRs and conversions with the goal to establish best practices •Established and managed entire IBM premier-level business partner relationship (highest level attainable)

I managed 25+ corporate sponsorship events for BTRG within the United States and Canada. Events ranged from regional to national conferences like Oracle OpenWorld and IBM IOD to Webinars, and Lunch & Learns. I was responsible for coordinating and managing all marketing initiatives to support these events including; •Write and develop targeted email campaigns •Collaborate with my counterparts at IBM and Oracle to produce joint marketing campaigns •Utilize BTRG’s website and social networks like Facebook, LinkedIn and Blogs to increase the awareness of upcoming events and create more brand awareness.