-Managed end-to-end production for both branded and editorial departments, overseeing an average of 10-15 videos per month. -Successfully managed and built production budgets ranging from $50,000 to $2 million. -Effectively supervised a network of 55 freelance producers, editors and external vendors. -Generated compelling creative concepts for the partnerships team, resulting in a total of $5 million in revenue to date.
Summary
I'm an award-winning Creative Producer with over 10 years of experience in visual production across TV, Digital, Social, and LIVE verticals. Well-versed in relationship management, brand partnerships, and culturally grounded storytelling.
Credits
10/21 – 6/23
Creative Director
Staff Position — Ebony Magazine Details
10/21 – 6/23
1/20 – 9/21
Director of Production
Staff Position — The Grio Details
1/20 – 9/21
-Oversaw comprehensive video production, encompassing live content, branded videos, and original series, while effectively managing a team of 25+ freelancers. -Successfully launched five new series, resulting in 25K new subscribers on YouTube within a span of three months, and accumulating over 500,000 views. -Implemented the rollout of new creative assets throughout the brand, including logos, fonts, transitions, and video backgrounds.
6/18 – 1/20
Senior Producer
Staff Position — Jellysmack Details
6/18 – 1/20
-Oversaw creative and production for 3 series: Boys Do It Too, Crowned Ladies & To Dye For. -Created all treatments and direct videos for branded content, totaling 10M views with $2M of sales revenue generated within my 2 year tenure. -Manage all production budgets for all producers, as well as supervise all of post production.
8/17 – 5/18
Segment Producer
Staff Position — The Wendy Williams Show (DebMar Mercury) Details
8/17 – 5/18
-Conceptualized and developed engaging and relevant television segments, aligning with the show's theme and target audience. -Collaborated with writers, researchers, and talent to generate fresh and compelling segment ideas, ensuring a consistent flow of high-quality content. Oversaw all aspects of segment production, from pre-production planning to post-production editing, ensuring seamless execution within budget and timeline constraints. -Managed a team of production assistants, camera operators, and editors for the digital department -Conducted insightful and engaging interviews, creating memorable on-air moments that resonated with the audience. -Implemented data-driven strategies to analyze viewer feedback and ratings, adapting segment content to maximize audience engagement and retention.
5/15 – 5/16
Producer
Staff Position — 22squared Details
5/15 – 5/16
-Orchestrated the seamless integration of storytelling across various marketing channels, including digital, social media, video, and print, to ensure consistent brand messaging and a unified consumer experience. -Managed cross-functional teams and resources to execute multi-channel campaigns on time and within budget, resulting in increased brand visibility and engagement. - Curate creative campaigns using brand research and analytics and budget consideration - Create storyboards, scripts, creative briefs and media plans for finalized collateral
3/14 – 5/15
Story Producer
Staff Position — Love and Hip Hop Atlanta Details
3/14 – 5/15
-Crafted compelling storylines and character arcs that enhanced the drama and entertainment value of the reality TV show. -Thrived in high-pressure, fast-paced production environments, making critical decisions on the fly to capture spontaneous and emotionally charged moments. -Collaborated closely with editors to shape raw footage into cohesive and engaging episodes that resonated with the show's audience. -Proactively managed interpersonal dynamics among cast members, effectively mediating conflicts and fostering positive working relationships to maintain a conducive filming environment. -Ensured the authenticity of on-screen conflicts while maintaining the well-being and safety of the cast, contributing to the show's drama without compromising ethical standards.
5/13 – 9/13
Production Staff (Freelance) – Californication, Ray Donovan
Showtime — TV Details
5/13 – 9/13
- Assisted in developing and managing digital marketing campaigns for upcoming Showtime programming - Coordinated social media strategies for programing for all digital platforms - Assist in the digital and print content for commercial use of the Fall 2014 programming
Self ID
I identify with the following groups:
Recos
Education
Class of '15
State University of New York College at Buffalo
Bachelor of Applied Science (BASc)/Broadcast Journalism
Skills
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