Hired crew and supervised production for eight Procter & Gamble branded vignettes for BET's new late night talk show, "Man Cave."
Summary
Sundi Lofty is a freelance Creative Director, Writer, and Producer with ten years experience in TV and Film production. She has created content for Fuse Media, Food Network, TLC, Travel Channel, Retired Living, Viacom/BET, AsPire, &TV One, among others.
Credits
12/17 – 12/17
Supervising Producer
Advertising — Black Robin Media Details
12/17 – 12/17
7/16 – 7/17
Senior Development Producer / Writer – Various
TV — Black Robin Media Details
7/16 – 7/17
Research, develop and write docu-series treatments for Washington, D.C. based production company to pitch to various networks including Oxygen, OWN, PBS, MSNBC, CNN, and Discovery ID, among others. Genres include biography, true crime, competition, food and travel.
4/17 – 5/17
Writer – NUL Presents State of Black America
TV One — Live/Special Event — Black Robin Media Details
4/17 – 5/17
Wrote the script for "National Urban League Presents State of Black America," TV One's two hour live event hosted by journalist and TV personality, Roland Martin.
1/16 – 2/17
Writer – Magic in the Making
TV — Black Robin Media Details
1/16 – 2/17
Wrote scripts for ASPiRE’s infotainment series, "Magic In the Making," featuring fascinating profiles and candid interviews with the world’s top news and changemakers including Formula One Driver Lewis Hamilton, Actor/Comedian Kevin Hart, and Ballerina Misty Copeland. "Magic in the Making" is hosted by NBA Legend Earvin "Magic" Johnson.
11/15 – 5/16
Associate Creative Director
Fuse Creative Services — Advertising Details
11/15 – 5/16
— Conceived, critiqued and developed conceptual campaigns, promotional spots & scripts for newly rebranded FUSE & FM networks, including Fuse’s original series, Big Freedia: Queen of Bounce, Fluffy Breaks Even, and Transcendent. — Supervised a team of nine (7 staffers/permalancers and 2 freelancers), offering guidance and feedback. — Managed workflow for on-air production including assigning projects and establishing priorities and deadlines. — Served as Fuse Media’s brand ambassador when hiring and working with talent, production companies, directors, and other vendors.
5/11 – 11/15
Senior Writer Producer
BET On-Air Promos — Advertising Details
5/11 – 11/15
— Wrote and produced strategic and celebrity-driven integrated marketing campaigns including on-air promos, digital, social media, and radio content. Pitched ideas, wrote scripts, directed talent, selected shots and music, and oversaw graphic elements, edit sessions, and audio mixes. — Produced the launch campaign for Being Mary Jane, BET’s first original movie and dramatic series (Seasons 1 & 2). The movie generated 4.4 million viewers making it the 13th best ratings week in network history. — Produced the on-air launch for the sitcom, Reed Between the Lines, as well as the campaign for the gospel music competition series, Sunday Best, which generated a record 1.8 million viewers in its fourth season premiere making it the second most watched non-scripted BET original series.
7/13 – 8/13
Writer – Dodge Ram
Digital — Black Robin Media Details
7/13 – 8/13
Developed concepts and wrote scripts for Dodge RAM 360 Media program to increase awareness and consideration for their new line of commercial vehicles. Wrote authentic and engaging copy to better communicate RAM’s product capability and features, making the brand exciting and relevant to their customers.
12/12 – 12/12
Field Producer (Writer) – Chef Marks The Spot (Pilot)
Food Network — TV — Switchblade Entertainment Details
12/12 – 12/12
Wrote shooting script and host stand-ups for pilot competition show, wrote contestant confessional interview questions, produced contestant interviews, directed talent and produced segments in the field
Orgs
Recos
Education
New York University
MFA, Creative Writing
University of Virginia
BA, English
Skills
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