Sydnee Bursik

Oversee Sprout Network & NBC Kids Multi-Platform presence and digital content creation, social content creation, community management and brand awareness. Develop the Sprout and NBC Kids content strategy, for both intaking, creating and programming content across multiple digital platforms: as social, mobile, tablet, TVE/On-Demand, live-streaming video platforms, Roku & other gaming consoles. Accountable for executing brand experiences across 360 integrated experiences, ensuring large teams collaborating seamlessly and that programs meet client expectations from timeliness to budget to brand and business standards. Maintain responsibility for web page creation and updates within the CMS across all Sprout/NBC Kids website, digital & social. Personally implement front-end, CMS level website changes and more across a large number of web properties. Produce and deploy email newsletters using enterprise-level email service provider such as Cheetahmail or Salesforce. Create video, graphics and written content for our website and social platforms as well as rich media ad banners daily. Lead a highly collaborative Video Team, assisting daily with idea generation for day to day creation of content, as well as publish partner video content, shooting with Cannon C100, c300s, and employing best practices & general production techniques. Manage and prioritize web creative requests, leveraging existing technologies to complete requests and executing efficiently. Responsible for shooting, editing and producing video content daily, expertly trained working with Adobe Creative Suite (Premiere, After Effects, and Photoshop) or equivalent (Final Cut Pro, Avid, etc.). Assemble copy, photos and videos to produce packages and transform TV content into dynamic, shareable, multi-platform content. Take approved material and transform it into easy-to-digest campaign guide videos and GIFs to be used internally and externally. Function in hybrid role, focusing on defining processes for inventory management as well as multi-media & multi-platform planning (digital, OTT, as well as coordinating with TV) across the organization. Oversee the delivery of top quality design for multi-platform use, that is in-line with Sprout & NBCU’s world-class standards. Modify and lead redesigns of existing branding concepts and ensures the proactive development and delivery of creative products. Collaborate with linear programming team in the development of new potential series, from pitch to execution while monitoring, evaluating, and continuously improving communication between and within teams. Work closely with NBC Artworks Department to create design intent files and manage the roll out of the design internally and with outside pre-press vendors, while maintaining the integrity of all designs. Responsible for producing original video content for digital use as well as maintain photo galleries–photo research and licensing, searching, commissioning and producing photo portfolios for the website–and developing original audience engagement tactics. Build and update brand templates & style guides and maintain archives of final Design Files and photography files. Conduct performance research on existing/proposed materials, treatments and techniques to ensure the quality of Sprout products.

Functioned as an independent leader in the newsroom as the sole Associate Producer for the Special Projects Team. Anticipated the needs of my assigned segments/full rundown with regard to video, graphics, scripts and other elements while also taking direction from hosts and supervising producers for a our 12-hour live streaming network. Maintained relationships and develop incredibly valuable sources with domestic and international news organizations, government agencies, political organizations and local influencers in the U.S. and overseas. Launched HuffPost Music series and produced 15-successful live-streaming segments coordinated with our LA studio. Co-Produced Tribeca Film Festival Series and produced segments showcasing new films with A-List Talent. Conceptualized, wrote, produced and directed on-air/off-air projects, including sponsored segments, promotional launch spots and interstitials, episodics, generics and ad sales elements. Undertook key administrative responsibilities as well as assists in planning and producing live and/or pre-recorded radio shows / podcasts which included news, music, talk, sports, traffic, and feature productions. Conceptualized news, entertainment, music & lifestyle stories — directing reporting, collaborating on layouts & packaging graphics. Conceived, wrote, edited and produced style videos for The Huffington Post proper Style vertical and all social platforms. Managed and supported a live-team daily working closely with various departments such as IT, legal, compliance, digital sales, physical production, control room directors & stage crew & acted as lead talent manager in NY for HuffPost Live. Worked day-to-day with Ad Sales & Brand Marketing and developed ideas for sponsorship integrations. Produced all sponsored segments integrated throughout our rundown for all involved sponsors. Corresponded personally on a daily basis with publicists, studios, bookers and talent agencies to book talent for cooperative stories. Assisted with the growth and expansion of our social media department, actively worked with celebrity team to fashion different social ideas for each celebrity we brought on HPL, presented ideas to publicists & talent & then executed ideas. Daily Quality Control, reviewed all episodes of ‘HuffPost Live Conversations’ that airs daily on MGM’s Diginet. Created & pitched ideas for the then new HuffPost Live concept–The HuffPost Show–now fully in production.

Developed & produced daily segments from conception pitch to production, screened and booked guests with diverse perspectives & produced live broadcasts daily, functioning as Producer in control room communicating in host’s ear. Anticipated the needs of my assigned segments/full rundown with regard to video, graphics, scripts and other elements while also taking direction from hosts and supervising producers for a our 12-hour live streaming network. Contributed to features-related social media streams – including Twitter, Instagram, Periscope and Snapchat – by coordinating on-the-ground coverage from live events and in-office interviews. Wrote & edited story guides & scripts for each segment I produced, delegated assignments to teammates, selected graphic elements to include in live-productions & chose highlights during post to edit/clip for internal & external placement. Appointed Social Media Mgr: maintained all Social platforms including Facebook, Twitter, YouTube, Instagram, Snapchat & Vine.

Joined launch team to bring this first-of-its-kind live-streaming news network to market. Worked closely with Supervising producers to find best video and elements for segments and packages. Developed daily segments from conception pitch to production, including screening and booking guests with diverse perspectives and producing live broadcasts daily & escorted/prepped all in-studio guests booked for my segments. Pitched segment ideas and built digital “greenrooms”–(i.e. landing pages)–for each segment of mine approved. Responsible for calling elements in the control room, and for pitching both package and guest ideas Leader of production email thread for all assigned segments, topic research, fact checking & guest profiling for various topics. Conducted Webcam tests via Google Hangout and instruct guests on how to use/troubleshoot Google Hangout.

Handled, processed and filed all New-Hire Paper work, created weekly Video Reports and Talent Lists, drafted appearance, materials & location releases for crew in field and provided legal with releases, casted talent, selected wardrobe. SHOOTS IN FIELD compiled shoot schedules, shot lists, logs, and EDL’s for shoots in field, booked cars & locations. Processed and submitted payroll for all freelancers, reconciled P-Cards weekly and managed petty cash. Uploaded footage to 5min syndication platform and edited footage using Final Cut Pro, for Daily Finance Market Minute.