Trinket Lewis

Producer / Story Producer

- Developed video strategy and budget for Time Inc’s 4-day live event, ESSENCE Festival that encompasses: media partnerships, brand extensions and live activations for broadcast, digital and social distributions - Writer / producer of Festival promos, short-form content and tribute packages - Managed staff of 15 field crews, celebrity talent, line producers, production mangers, editors, media managers, talent coordinators, productions assistants and interns in a high production volume environment - Worked closely with key stakeholders from Festival General Manager to venue Security Detail to ensure proper standards and procedures for internal and 3rd party video crews - Oversaw end-to-end content distribution strategy from daily live event PR and media partner highlights to post festival speaker, advertising and concert highlight packages - Relaunched ESSENCEFestival.com to significantly higher pages views and unique visitors with 150% increase Festival weekend

- Partnered with marketing team to ideate and execute branded video solutions leading to the production of Black Women in Hollywood LIVE Red Carpet Stream, Fashion Closet, Beauty Scoop, and ESSENCE Festival Rewind - Created and produced branded content for Coke, Covergirl, Ford, Gain, OraQuick, Lincoln, Marriott, McDonald’s, Pantene, Revlon, State Farm, Sony Pictures, Target, Tide and Walmart

- Conceptualized and executed digital program integrations and web originals to complement BET’s linear programming including original series, music specials, live specials and news programming - Managed the development of BET original series online pages and custom offerings; meanwhile, liaised with Sr. Management to strategize and present ideas for new business targets - Improved Network ratings by partnering with social platforms to create hugely successful upload content: A BET Awards first: ‘Dance w/ Ne-Yo’ partners Twitter and Dance Jam; ‘You Introduce’ partner YouTube - Produced BET’s first online original web series, Shop Talk, which featured Malik Yoba - Proactively increased BET.com’s video inventory and discoverability which resulted in an increase in page views by the double digits year over year

- Spearheaded BET’s first broadband video player, ultimately formalizing operating procedures across all digital platforms and the Network - Produced BET Awards first LIVE Red Carpet stream that received the highest unique visitors and streams for BET.com and BET Mobile - Managed 10 content producers while developing original video and editorial strategy for BET digital platforms

- Digital liaison for BET Network’s Development, Production & Programming Executives and third-party production companies for original series and Mega Specials - Managed original series and Mega Specials micro site builds working with Design, Tech and Editorial teams, delivering against sitemaps, functional specs, wireframes and content strategy - Successfully augmented client advertising expenditure by 40% by creating custom digital content and contest to extend BET’s original series online: Hell Date, College Hill, Keshia Cole; and mega specials: BET Awards, - Celebration of Gospel, Walk of Fame, Spring Bling, Hip Hop Awards and BET Honors