Zachary Mastoon

Produced and directed a series of product videos for Taylor Guitars' 2013 lineup (for American Musical Supply and zZounds.com): - Scoped costs and monitored project to budget - Coordinated with product and marketing managers to secure product availability - Scouted location and scheduled shoot - Staffed freelance videographer & secured talent - Directed videographer and talent - Provided feedback on final edits and helped shape top-quality deliverables - Trafficked all relevant creative assets between the manufacturer and websites and ensured proper branding - Worked with project managers and web teams to schedule high visibility launches complete with mass emails, landing pages, and social media blasts

Produced and directed a series of product videos and a photo shoot for FMIC, showcasing new Fender, Squier, Jackson and Gretsch offerings unveiled at NAMM 2013 (for zZounds.com): - Scoped costs and monitored project to budget - Coordinated with product and marketing managers to secure product availability - Scouted location and scheduled shoot - Staffed freelance videographer & secured talent - Directed videographer and talent - Provided feedback on final edits and helped shape top-quality deliverables - Trafficked all relevant creative assets between the manufacturer and websites and ensured proper branding - Worked with project managers and web teams to schedule high visibility launches complete with mass emails, landing pages, and social media blasts

Produced, conducted and directed an interview with The Rolling Stones' bassist, Darryl Jones, about QSC's K Series speakers on location in NYC (for zZounds.com): - Scoped costs and monitored project to budget - Coordinated with product and marketing managers to secure product availability - Scouted location and scheduled shoot - Staffed freelance videographer & secured talent - Directed videographer and talent - Provided feedback on final edits and helped shape top-quality deliverables - Trafficked all relevant creative assets between the manufacturer and websites and ensured proper branding - Worked with project managers and web teams to schedule high visibility launches complete with mass emails, landing pages, and social media blasts

Produced and directed product videos and video buying guides for Gibson's 2013 offerings in the guitar and bass categories (for American Musical Supply and zZounds.com): - Scoped costs and monitored project to budget - Coordinated with product and marketing managers to secure product availability - Scouted location and scheduled shoot - Staffed freelance videographer & secured talent - Directed videographer and talent - Provided feedback on final edits and helped shape top-quality deliverables - Trafficked all relevant creative assets between the manufacturer and websites and ensured proper branding - Worked with project managers and web teams to schedule high visibility launches complete with mass emails, landing pages, and social media blasts

Produced and directed a video tour of Gibson USA's factory with Brooklyn-based guitarist, Binky Griptite, for zZounds.com: - Scoped costs and monitored project to budget - Scouted locations and scheduled shoot - Staffed freelance videographer & secured talent - Handled all travel and accommodations for talent - Directed videographer and talent - Provided feedback on final edits and helped shape top-quality deliverables - Trafficked all relevant creative assets between the manufacturer and websites and ensured proper branding - Worked with project managers and web teams to schedule high visibility launches complete with mass emails, landing pages, and social media blasts

Produced and directed an on-location video interview with guitarist Paul Pesco in his New York home studio for American Musical Supply: - Scoped costs and monitored project to budget - Scouted location and scheduled shoot - Staffed freelance videographer & secured talent - Directed videographer and talent - Provided feedback on final edits and helped shape top-quality deliverables - Trafficked all relevant creative assets between the manufacturer and websites and ensured proper branding - Worked with project managers and web teams to schedule high visibility launches complete with mass emails, landing pages, and social media blasts

Produced and directed product videos for Epiphone's current offerings in the guitar and bass categories for American Musical Supply and zZounds.com: - Scoped costs and monitored project to budget - Coordinated with product and marketing managers to secure product availability and talent - Scouted location and scheduled shoot - Staffed freelance videographer - Directed videographer and talent - Handled all food services for shoot - Provided feedback on final edits and helped shape top-quality deliverables - Trafficked all relevant creative assets between the manufacturer and websites and ensured proper branding - Worked with project managers and web teams to schedule high visibility launches complete with mass emails, landing pages, and social media blasts

Produced and directed videos for each of the products in the L1 System family, including a video about the series, and a testimonial video with Cliff Goodwin, former guitarist for Joe Cocker (for American Musical Supply & zZounds.com): - Scoped costs and monitored project to budget - Coordinated with product and marketing managers to secure product availability and talent - Scouted location and scheduled shoot - Staffed freelance videographer - Directed videographer and talent - Provided feedback on final edits and helped shape top-quality deliverables - Trafficked all relevant creative assets between the manufacturer and websites and ensured proper branding - Worked with project managers and web teams to schedule high visibility launches complete with mass emails, landing pages, and social media blasts

Produced and directed a series of product videos for Taylor Guitars, showcasing each of their guitars' body shapes (for zZounds.com & American Musical Supply): - Scoped costs and monitored project to budget - Coordinated with product and marketing managers to secure product availability - Scouted location and scheduled shoot - Staffed freelance videographer & secured talent - Directed videographer and talent - Handled all food services for shoot - Provided feedback on final edits and helped shape top-quality deliverables - Trafficked all relevant creative assets between the manufacturer and websites and ensured proper branding - Worked with project managers and web teams to schedule high visibility launches complete with mass emails, landing pages, and social media blasts

Produced and directed an on-location tour of the Les Paul Museum in Mahwah, NJ, hosted by guitar great, Lou Pallo, as well as a product video for Lou's signature Les Paul (for American Musical Supply): - Scoped costs and monitored project to budget - Scouted location and scheduled shoot - Staffed freelance videographer & secured talent - Directed videographer and talent - Provided feedback on final edits and helped shape top-quality deliverables - Trafficked all relevant creative assets between the manufacturer and websites and ensured proper branding - Worked with project managers and web teams to schedule high visibility launches complete with mass emails, landing pages, and social media blasts

Drove the successful build and release of a leading cosmetics brand’s mobile e-Commerce site: • Owned staffing and managed the workflow of Creatives, Techs, Managers and Developers across North America and India, adapting to resource changes throughout the project lifecycle • Set, monitored and approved expenses and time cards to ensure adherence to our Statement of Work and client budget • Created high- and low-level plans for each project track, communicating scope and milestones through the kickoff presentation and ensuing meetings • Provided oversight for the Creative staff, capturing takeaways and next steps from client review sessions • Maintained status reports for visibility of project progress for both the client and Sapient’s Service Delivery Lead • Worked with the Account Executive to convey monetized estimates for client-requested scope changes, ushering them from creation through approval and implementation • Performed QA and assisted the Technical Architect in communicating and resolving requirements issues for the development team in India

• Owned the “Major Initiatives” backlog, identifying synergies among features and maximizing the development of high priority projects • Scheduled and coordinated workflow across the Creative, Merchandising, Development, and Analytics teams • Authored both technical specifications for our development team and assisted with verbiage on our public-facing websites and traffic-driving advertisements • Assigned responsibilities and determined deliverables for all phases of our project lifecycles, clearly communicating goals from brainstorm through implementation • Assured strict adherence to scope and targeted release dates for high-ROI features within our Agile environment • Lead daily stand-up meetings, demos and feature overview sessions with Scrum teams to better align resources, monitor and document progress, provide feedback, and manage stakeholder expectations • Identified and swiftly resolved issues, communicating any necessary modifications to the product owners • Served as company contact for third-party partnerships, balancing external endeavors with ongoing internal enhancements