Overview: Our Consumer Marketing team within the *** Streaming group is charged with distribution and monetization of premium content across the spectrum of digital partnerships and business models. This includes our direct-to-consumer subscription service, *** +.
The Consumer Marketing Team is a diverse and agile group that works in an exciting and fast-paced environment, working cross-functionally across different departments and divisions and partnering with multiple technology/distribution partners to ensure that we deliver great streaming content to consumers, however and wherever they want to consume it. Join the team!
Role and Responsibilities:The Director, Brand Marketing, *** + is tasked with delivering high impact domestic brand marketing campaigns while scaling the brand's definition and differentiation to drive unaided awareness, consumer engagement and user acquisition gains for the streaming service.
Your Day-To-Day: - Develop brand strategy to drive brand growth & development
- Lead customer research related to brand projects
- Drive growth in brand awareness and equity critical metrics for *** +
- Shape the ongoing brand strategy to differentiate the ser *** and tell the compelling story of what sets us apart from the competitive set
- Lead campaign execution and measurement for ongoing brand campaigns for the master brand and ser *** and drive cohesion of brand positioning across cross-functional teams
- Implement and enforce brand identity, positioning and usage guidelines to ensure compatibility across all marketing communications, including brand and verbal identity and brand hierarchy toolkits for the master brand as well as Original series branding.
- Serve as strategic partner and subject matter expert in all things related to the ser *** brand and drive for harmony across applications
- Responsible for managing the marketing budget and expenses related to brand campaigns partnering closely with the *** Strategy team.
- Partner with Data and Insights Group to develop, update and improve reporting that tracks and evaluates brand performance critical metrics and their impact on subscriber acquisition and retention
Key Projects: - Partner with Senior Director, Brand Marketing, *** + to oversee brand campaign development and execution, coordinating efforts across a cross-functional team including customer acquisition, retention, performance marketing, social *** , *** , partnerships and more.
- Partner with the creative services team to develop creative assets for ongoing brand campaigns.
- Enforce brand architecture and framework for applying the brand identity where applicable.
- Lead customer research related to brand projects.
- Develop innovative and long term brand strategies to drive growth
Basic Qualifications: - Bachelor's degree in Marketing, Business, or related field. Master's degree is a plus.
- 10+ years' experience working in a marketing organization
- History of managing a team.
- Experience growing a consumer product brand with key responsibility being driving and increasing brand awareness and brand health metrics in a highly competitive category
- Experience managing significant marketing and *** budgets
- Experience overseeing internal and external creative and *** buying teams and agencies.
- Consumer and direct marketing experience in the entertainment space a plus.
- Track record of demonstrating strong relationship building, interpersonal and cross-functional team partnership skills
- Strong critical thinking and analytical capabilities, particularly in customer segmentation and modeling
Additional Qualifications: - Excellent oral and written communications skills, ability to communicate clearly and concisely.
- Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and partners
- Experience in digital streaming subscription services
- Strong interest in entertainment content
- Prior experience in a creative or ad agencies
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*** +, a direct-to-consumer digital subscription video on-demand and live streaming ser *** from *** Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming ser *** features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production *** , including *** , *** , *** , *** , *** , *** Pictures and the Smithsonian Channel. The ser *** is also the streaming home to unmatched sports programming, including every *** Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. *** + also enables subscribers to stream local *** stations live across the U.S. in addition to the ability to stream *** Streaming's other live channels: *** N for 24/7 news, *** Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
ADDITIONAL INFORMATION
Hiring Salary Range: $110,400.00 - 160,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
***
*** is an equal opportunity employer (EOE) including disability/vet.
At *** , the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. *** is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access *** as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [Please reply using Staff Me Up]. Only messages left for this purpose will be returned.
Nearest Major Market: Los Angeles