Alex Casner

• Oversee POPSUGAR’s Lifestyle programming and programming for Facebook & YouTube Series • Manage a team of producers and provide direction and feedback on content • Track trends and analytics, and build competitive reports • Run point on creative direction and evolution of video content

• Oversee the creation of content from initial ideation to execution • Evaluate and define scope of projects and ownership responsibilities • Create and develop new branded series • Manage the production of custom video executions • Supervise video shoots, pre- and post production and manage budgets • Work closely with sales and marketing to ensure client expectation are met

• Ideate creative concepts for digital video executions • Work with production companies to plan and manage video shoots • Establish and maintain best practices and project management • Set project objectives, priories, and tasks • Act as main point of contact between internal teams, clients and vendors

• Build project timeline and allocate resources • Ideate concepts and create comprehensive plans • Manage digital elements of ad-campaigns