Billy Harrell

https://www.youtube.com/playlist?list=PL95Sh3L-eYOT-MPphBNx4pTY4q4LIEiES

Developed slate of mid-form YouTube series for Clevver News (4.75M subscribers) vertical. Collaborated with staff in producing, casting, research, and writing pilots for projects. Mapped out creative for future episodes.

Oversaw entire life cycle of projects from ideation to launch: developing concepts, handling talent, directing shoots (both local and out of state), supervising editors, publicity, etc. Managed multiple time-critical projects at one time keeping productions on budget and meeting deadlines. ● Produced 160 pieces of content in first year as executive: 20% reached 1-6 million views, 50% surpassed brand’s KPI. Formats : branded, comedy, docu, music, scripted, talk show, UGC, etc. ● Transitioned Awestruck’s Facebook page from ancillary content to a home for original editorial series by creating strategic programming direction and schedule. Resulted in brand’s reach growing 95% over six months and “likes” growing 70% over a year. ● Acted as point of contact for series and collaborated with analytics team to leverage data (views, engagement, retention, etc) for performance insight, used that data to strengthen future videos. ● Developed long form series and formats to sell externally. Collaborated with brand’s agency representatives to build selling strategy, pitch decks and relationships with content buyers.

Fielded and attended pitches from outside companies. Developed and maintained relationships with talent (on-camera, writers, directors, producers) and internal partners (MCN, influencer, etc). -Created vast pool of comedic talent in line with Awestruck’s brand voice and tone. -Created an extensive “brand bible” that became basis for social media copy and content. -Provided research on trends and data affecting brand’s core demographic (women 18-35 y/o).