Brian Zambuto

• Responsible for overseeing a high volume of video content productions and innovating content strategies to drive organic growth, revenue and audience expansion resulting in over 1 billion yearly views across platforms. • Orchestrated production of 250+ monthly videos, resulting in 40% year-over-year viewership growth and doubled revenue streams via strategic partnerships across social platforms like YouTube, Instagram, TikTok, Facebook, and X (formally Twitter). • Contributed to pioneering content strategies, harnessing consumer insights to craft compelling original content and expand outreach to diverse demographics. • Oversaw production budgets, negotiating vendor rates and implementing cost controls, resulting in an average of 15% cost savings per project. • Directed complex shoots in studio and on-location settings, resolving issues and facilitating live brand event coverage. • Fostered key industry relationships to optimize production efficiency and develop engaging pilots, enhancing audience engagement. • Collaborated with Editorial and Sales teams to create distinctive franchise brands, aligning with company brand voice and visuals while delivering original content for clients. • Implemented data-driven growth strategies, resulting in a 25% increase in audience reach and brand relevancy.

• In partnership with Billboard, directed daily production of diverse news bulletins, while driving revenue growth through strategic content distribution and mentoring on-camera talent for enhanced performance. • Orchestrated daily production of diverse news bulletins spanning entertainment, business, politics, arts, and culture, resulting in a consistent output of over 100 videos monthly. • Managed the entire video creation process, achieving a 98% on-time delivery rate while upholding high brand standards across all content. • Generated revenue by strategically distributing content across the main website and social media platforms, resulting in a 20% increase in engagement and a 15% growth in revenue. • Mentored on-camera hosts, providing guidance and support to enhance their performance and talent development, contributing to overall content excellence.

• Developed socially-driven video strategies, leading to a 50% increase in digital viewership and successful launch of original content franchises. • Directed the entire process of high-profile video productions, from conceptualization to delivery, resulting in engaging content featuring A-list talent. • Fostered cross-functional collaboration, resulting in a 40% boost in ad revenue through branded content integrations aligned with business objectives. • Managed logistical aspects of video shoots, ensuring efficient operations, crew coordination, budget adherence, and timely media delivery, resulting in a 20% decrease in production turnaround time.