Los Angeles-based Populus Brands (www.populusbrands.com) is an innovative brand-building company that drives franchise growth, incremental revenue and consumer engagement for clients. Launched in February 2012 by Chad Bennett, the company builds lifestyle brands, creates strategic sponsorships and promotional partnerships and develops consumer products directly from content creators’ TV, digital and entertainment properties. The company will also represent and work with advertisers, manufacturers, retailers and distributors to immerse them into those properties, allowing them to reach their consumers when they are most engaged. The ultimate goal is to strategically connect all parties directly to content. Clients include The Biggest Loser, MasterChef, Reveille, Litton Entertainment, Quepasa Corp. and Power Music.
Summary
Chad, a Founder and CEO, based in Los Angeles, has been a member since 2014.
Credits
2/12 – 2/13
Founder and CEO
Staff Position — Populus Brands Details
2/12 – 2/13
7/04 – 1/12
Head of Brand Development - Founded New Department (Formerly Reveille)
Staff Position — Endemol Shine North America
7/04 – 1/12
7/03 – 7/04
Commericial Production Company
Staff Position — Moxie Pictures
7/03 – 7/04
1/03 – 1/04
N/A
Staff Position — N/A
1/03 – 1/04
1/02 – 1/02
Larry King Live
Staff Position — CNN
1/02 – 1/02
Recos
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Skills
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