Lila Benaissa

· Ideate and oversee all creative treatments, ideate concepts, develop story narrative, script and format new and existing shows, campaigns, podcasts, determine aesthetic identities and show design elements from creation to execution · Produce campaigns, design and create content for a variety of agencies and in-house brand creative team · Brief, lead and organize all video projects from start to finish · Clearly define and communicate project scopes with timelines, deliverables and costs with leads on internal teams, and stakeholders in other departments · Negotiate money and schedules to ensure and defend that projects are finished with brand quality control in mind · Recommend and work with the best vendors, crew and design teams for each project · Mentor and lead other producers on large campaigns, shows and artist initiatives · Lead and champion better brand production processes as the department has scaled · Create and grow a partner roster for our brand with international markets · Foster relationships with cross-functional teams · Understand the impact of production decisions on both creative output and business goals · Develop and vet production processes to include schedule and budgetary considerations · Supervise all aspects of production and develop effective procedures and systems to keep production running smoothly · Successfully negotiate deals with new producers, creatives and third-party production companies · Set clear objectives, identify audience targets and set positioning and engagement strategies across a wide range of content types · Gather, analyze and apply relevant customer insights and data in collaboration with research team to help define effective and innovative strategic marketing approaches · Build and implement strategies that provide the most advantageous opportunity to gain significant and valid recognition by our audiences and the industry · Provide creative direction and feedback to ensure all is on brand and aligns with campaign and brand strategy. · Lead the development of a wide range of 360- integrated content marketing & social plans, including communication and engagement strategies across on-air, social, digital, owned channels, TV, out-of-home and PR · Act as a leader and “catalyst” who brings big ideas and inspires others to deliver best in class ideas, obtaining buy-in and effectively and efficiently implement ideas at scale · Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement · Collaborate effectively with cross-functional marketing teams including media, creative, social and promotion teams to ensure brand consistency and overall success · Build and manage highly positive relationships and work effectively with a wide range of development executives, executive producers/showrunners, talent, creative agencies, trade personnel, publicists, agents, managers, media outlets and industry influencers · Manage multiple domestic and international video, brand and artist projects simultaneously. · Participate in the analysis and development of new ideas and pitches and evaluate and develop proposals as needed · Build partnerships with brands and successfully acquire properties to grow subscribers post paywall · Director for local and travel shoots; Develop programming content strategy across in app, social and digital