Directed clients’ advertising objective across multi-media platforms; broadcasting, print, out of home, internet, and direct response.
Agency producer and casting director for TV & radio broadcast commercial spots for retail advertising campaigns.
Executed agency pitches and RFP responses and coordinated media planning and buying.
Supervised 4 junior staff and managed vendor relations.
Generated new business initiatives producing revenues of $3MM.
Key entertainment and retail accounts: Buena Vista Television, Franchise Pictures, Pasadena Tournament of Roses, Krause’s Furniture, Clothestime, Babies R’ Us, PureBeauty.