Anna Janowsky

• Researched, ideated, and presented new content proposals to senior management team; had 60% of pitches greenlit • Managed $162K production budget to support all video/photo shoots over a nine-month period for HelloFresh US content • Led the on-site production of 52 video/photo shoots, including supporting the stylists, videographer/photographer, and studio while on set • Vetted, hired, and managed all crew members for each shoot • Steered production process to ensure adherence to brand guidelines/standards of internal and external stakeholders, including YouTube and Target • Launched monthly video insights reports based on proprietary social media data, identified common components of top-performing content, and leveraged those insights to inform strategy for all media briefs and shoots • Directed and produced Facebook Live content nominated for Digiday’s “Best Live Moment” award

• Managed 29 video projects end-to-end, overseeing initial creative pitches, on-set production, post-production workflow, publication, and archive management • Spearheaded pre-production in New York and Los Angeles by hiring crew, constructing call sheets, creating shot lists, and preparing schedules in accordance with child labor laws • Created $962K budget and tracked spending to ensure projects stayed within budget • Published all content to Kidz Bop YouTube channel for six months; grew monthly views by 42% and subscriber base by 50% during that period • Directed “That’s My Girl” music video, generating 1.3M views on YouTube (37% higher than the channel average) • Researched and vetted UK production companies for the launch of Kidz Bop UK

• Optimized the editing process by logging detailed notes on 158 takes, including scene content, camera angle, discrepancies, and any important creative moments; recommended strongest takes for each scene • Captured feedback from key stakeholders, including the Producer and Director; implemented final edits to film before submission to film festivals

• Partnered with the Director to edit scripts, scout locations, audition actors, build the production team, and schedule all rehearsals and shoots • Collected all raw footage from rehearsals and shoots, identified discrepancies between the script and the footage, and oversaw final edits to the script • Edited final footage based on the production notes, creating a cohesive story and polished video for screening