Brooke Mayette

I led the entire production process from concept to post-production, strategically coordinating diverse client projects to enhance ad performance through a deep understanding of marketing and branding. I successfully recruited and supervised production teams, managing talent sourcing, auditions, casting, and direction to ensure project success. Tailoring budgets to client needs showcased my financial expertise and resource management skills. Managing logistical aspects such as location scouting, equipment procurement, and set design streamlined workflow and minimized delays. Implementation of efficient production processes ensured consistent asset delivery and smooth collaboration across departments, reducing production delays. Additionally, I crafted and delivered pitch decks to clients, aligning with their brand identity and project goals, while providing hands-on guidance for crew, talent, and set design during shoots, demonstrating leadership on set.

As the main producer for multiple accounts, I managed the entire production process from start to finish. This involved researching potential clients and developing innovative campaign concepts, crafting compelling scripts and ad copy tailored to campaign goals and client messaging. Additionally, I supervised shoots and editing to ensure the delivery of high-quality content, uploaded videos to Facebook Ads Manager, analyzed data, and continuously improved successful ads. Staying updated on social media trends allowed for agile strategy adjustments. I also played a role in training new team members and strategically onboarding new clients through collaboration across departments. Curating high-performance assets targeting relevant brand personas and developing client introduction strategies in line with brand objectives were key aspects of my responsibilities.

Directed the development of online content across six verticals, integrating contributions from Gurus and featuring the main Gurus. Customized content specifically for Jonathan Scott and Drew Scott to resonate with their personalities. Oversaw CMS programming, scheduling, and maintenance for online platforms, employing SEO tactics to boost Guru Global's online visibility. Adapted workflows to support an expanding creator network and forged partnerships with YouTube creators to broaden Guru Global's reach. Curated diverse talent while upholding quality standards and crafted engaging content consistent with Guru Global's brand and tone. Offered insights on curated content and fostered cross-functional collaboration within the team.

I filmed behind-the-scenes (BTS) content for episodes, aimed at promotion across diverse social media platforms. This involved conducting interviews, on-the-fly (OTF) sessions, and interactions with the crew to offer insights into each episode's production process. Additionally, I interviewed celebrities for both BTS content and promotional materials for the network. Ensuring a cohesive BTS story, I connected narratives between puppet shoot days and the overall talent experience. I also managed all media assets and created hot sheets for seamless coordination on shoot days. Furthermore, I shot, produced, and directed all social media content, contributing to an engaging and consistent online presence.

I created and showcased inventive content for promotion across diverse social media platforms. Employing creative problem-solving skills on-site, I ensured smooth and efficient shooting processes. I adapted content pitches flexibly to match evolving standards and environments. By leveraging analytical data, I engaged a broader audience, boosted content shares, and upheld brand consistency. Additionally, I supervised the production, direction, and management of all social media content. I consistently met objectives and deadlines effectively.

I conceptualized and presented content and talent ideas resonating with our target audience. Handling budgets, crew and talent hiring, script crafting, shot list development, equipment arrangement, overseeing shoots, and providing post-production feedback were among my responsibilities. I consistently orchestrated shoots with a team of five to ten members, collaborating frequently in large groups and independently on content creation. Managing all necessary paperwork and releases, I analyzed and applied data insights, swiftly adapting to trends to retain and expand our target audience. I collaborated with the graphics department and production to ensure visual elements aligned with stylistic standards, while also sourcing and connecting with new talent suited to our audience. Additionally, I conducted athlete profile interviews and fostered partnerships with talent representatives.

- Secured all paperwork and releases - Locked locations - Transcribed all scenes and interviews - Operated a camera for smaller scenes - Created beat sheets and hot sheets for all scenes - Created string outs of all scenes - Worked with Story Producers and Editors to secure soundbites needed to drive a strong narrative - Addressed all network notes - Established and maintained relationships with cast members with a diverse set of personalities