Dana Hughes

Responsible for pitching and booking Adam Glassman, Creative Director, Oprah Magazine and the SVP of Talbots Marketing in the Chicago television, print, and social media market. Give Confidence, Hope and Style, was an unprecedented spring retail collaboration and National marketing campaign with Talbots and Oprah Magazine. The project benefited the charity Dress For Success. Managed Talbots and Oprah PR teams to lead creative development, concept and execution of engaging content and entertainment for the brands. Organized a live media event for the project at the Talbots in Old Orchard and invited local media to meet Adam and the Talbots executive team. Responsible for the promoting the event with local media platforms before, during and after the event.

In charge of pitching and booking talent to appear at the National Launch for Starbucks 100,000 Youth Opportunities Initiative. Wrote and produced packaged content that aired in the live celebrity event and for 100,000 Youth Opportunities website and social platforms Managed two entertainment stages that included talent a technical crew and convention center staff. Celebrities included Chicago Bulls’ Joakim Noah, Chicago Bulls’ Jimmy Butler, Actress Keke Palmer, Hip Hop performers Will.I.Am, Vic Mensa, and Silento. Built successful relationships with Starbucks corporate, Esquire Magazine, and Hip Hop artist Common’s team as well as celebrity management

Emmy Award Winning Producer. Managed large production crews and celebrities worldwide under tight budgets and tight deadlines. Supervised my production crew and talent on sets in Wales UK, Pensacola, Florida, Palm Beach, Florida, New York City, Lake of the Ozarks, Missouri and Chicago. Developed television shows from innovative initial concept, through development to final production. Successfully collaborated with clients to organically integrate their products and brand message into our programming content. Built strong relationships with clients and crew to increase our television presence and produce excellent programming. Directed the shows post-production process and managed editors’ work to meet television requirements and deadlines. Was responsible for final approval of on-air content

Executed client-marketing strategies by producing show segments/promos and social media programs to improve show’s viewership. Was solely responsible for writing and producing the integration segment in each Rosie Show. Wrote promotional copy for The Rosie Show’s social media platforms. Developed a Facebook contest called “Snag The Swag” to increase visibility for our national 
marketing partners. Improved and increased The Rosie Show social media fan base by over 10,000 fans. Worked with Rosie O’Donnell, the show host, on a daily basis to track show promos on camera 
and in the audio booth. Built community relationships with Rosie O’Donnell and Mayor Emanuel. Managed three editors and edit assistants to assure that deadlines were met 100% of the time. Worked with the show director and set designer to establish new stage visuals for on-air promos.

Pitched top television shows and top national and local magazines to place clients and products in their current TV shows and issues. 
Developed new relationships with producers and innovatively placed client products on HGTV, Ty Pennington’s Extreme Makeover Home, The Today Show, MTV’s Real World, Oxygen’s “Bad Girls Club.” 
Collaborated and negotiated with top fashion and style magazines and newspapers including The New York Times, Elle Décor, In Style, Town & Country, Architectural Digest and The LA Times to gain editorial space in features when space was limited and our competitors were vying for the same spots. 
Managed international accounts for high-end design firms including Bizazza, Graham & Brown, Poltrona Frau, Cassina, and Maya Romanoff. 
Traveled to international style and fashion fairs and coordinated press meetings with my clients and top editors. 


Associate producer of Jack's Big Music Show, which ran on Noggin for two seasons. I was the liaison between Nickelodeon management and the Spiffy Pictures creative team. Coordinated and supervised script development and execution of storylines. Managed set designers and prop creation and assured that deadlines and budgets were met Managed travel plans and expenses for all show talent including Jon Stewart, Cheryl Hines, Buddy 
Guy and Jim Henson puppeteers.