Amber Maeda

Clients: General Motors, ConocoPhillips, USAA, Tyson, Reckitt Benckiser, Dickies, Burt’s Bees  Manage GM’s brand and segment continuous trackers in Europe  Design marketing research studies based on client’s needs and target audience  Set timelines and provide documentation for coding and data processing teams  Write programming notes for scriptwriting team and activate facial coding program  Monitor completes in field, adjust hard and soft quotas, advise vendor panel partners

Clients: The Henry Ford Museum & Greenfield Village, KFC and Kaufman Financial Group  On-set producer for TV shoot; cast and hired talent through iGroup (Talent Agency)  Coordinated team from writing script to editing footage to trafficking spots to stations  Reviewed footage and related video-editing feedback to post-production company (Pluto)  Composed production book for a multi-day shooting schedule, gathered all props needed  Estimated production budget, charged POs, bought footage from independent videographers

Clients: Soaring Eagle Casino Properties, Michigan Opera Theater and Detroit Opera House  Wrote creative briefs and specs for ads including: Digital, Print, Outdoor, TV and Radio  Directed Art Directors and Graphic Designers on ad content, look and feel on behalf of clients  Created copy for Facebook, Twitter and Instagram posts for client events and daily engagement

 Proficient in using Avid and Final Cut Pro editing programs  Experienced on-camera reporter and knowledgeable in using JVC and Cannon cameras  Operated teleprompter, cameras, microphones, sound board, switch board and lighting