Kate Sullivan

Oversee editorial content and all aspects of production on various projects for lifestyle media company. • Conceive, write and produce creative video content • Develop pitches for brand integration; seamlessly incorporate clients (including Hershey’s, Edy’s Ice Cream, and Barefoot wine) into production • Oversee production (including script, set, props) and post-production (including editing, sound, graphics) • Hire and supervise production staff • Create and manage budgets

Advised clients on how to develop content and pitch the media; media trained aspiring reporters, spokespersons, and experts to communicate effectively and confidently in front of the camera. • Worked one-on-one with clients to create brand identify and develop relevant, “pitchable” content based off that identity • Taught experts in various fields the science behind pitching the media and getting booked for interviews • Created demo reels for journalists by guiding them through the editorial process, writing and execution; coached clients during field shoots

Selected for launch team for nationally syndicated talk show, developing and executing topical and socially engaging segments. • Booked and wrote news, human interest, celebrity, lifestyle and fashion stories • Determined and coordinated story elements including graphics, clips, stills, props, sound effects and music • Pre-interviewed guests and prepared them for all aspects of their appearance on the show • Spearheaded segment run-throughs in production meetings; supervised rehearsals and oversaw tapings in control room/studio floor • Created, negotiated and oversaw segment budgets • Pitched brands for segment integration; incorporated brands into show • Interfaced with legal department on special rights and clearances • Managed team of Associate Producers and Production Assistants

Served as acting Supervising Producer overseeing editorial content and all aspects of production in preparation of 5-hour morning news and lifestyle broadcast. • Developed “next day” coverage plans for news, entertainment and lifestyle stories; responded to breaking news • Copyedited and approved segment scripts and elements • Supervised morning show staffing and logistics

Producer July 2007 to October 2013 Pitched, booked, wrote and executed thousands of news, entertainment, celebrity, lifestyle, fashion and sports segments, packages, field shoots and live remotes for on-air and online. • Strategically produced compelling content to drive audience engagement and viewership; evaluated effectiveness of content by analyzing Nielsen ratings • Coordinated all aspects of in-studio segments, field shoots, live remotes and web stories such as developing concepts, booking guests, writing scripts, determining story elements, editing video, supervising the creation of the set and props, handling the needs of the anchors, preparing the guests, overseeing segments in the control room, writing packages and overseeing editing, scouting locations, determining and booking the "right size" crew and field producing • Oversaw day-to-day editorial calendar • Worked with the Sales Dept. on the creation and execution of integrated segments; developed and carried out PIX11 contests/promotions • Created and produced the NY Emmy nominated series "It's a 'G' Thing" featuring PIX11 Weather Anchor Mr. G

Planning Producer Served as Chief Planning Producer managing both day-to-day operations and futures. • Distributed essential daily “Segment Lineup” internal PIX11 News employee briefing document • Scheduled daily field shoots; managed field crews • Pitched, booked, wrote and produced segments focused on newsmakers and elected officials

News Assistant August 2006 to July 2007 February 2004 to August 2006 Supported newsroom in all aspects of production. • Writer: Wrote on-air copy and lead-ins to reporters’ packages; edited video • Assignment Desk Assistant: Collaborated with Managing and Assignment Editors to determine stories to be covered; field produced press conferences, interviews and breaking news; managed incoming calls to the Assignment Desk; booked satellite feeds • Production Assistant: Pulled appropriate archive video for newscast; operated teleprompter

Researched questions for nationally syndicated game show. • Verified facts by utilizing various sources including books, print media, the web, and contacting and questioning experts in various fields