Sonia Winesett

Produced Repacks and Reversions for top-rated programs across Discovery's networks including Discovery Channel, HGTV, Food Network, and Animal Planet. Re-script. Film new host wraps. Research, fact-check, and write transitional content to reinvigorate a series for repeat viewing. Supervise edits, mixes, and design of new and/or updated show graphics packages.

Produced Repacks and Reversions for top-rated programs across Discovery's networks including Discovery Channel, HGTV, Food Network, and Animal Planet. Re-script. Film new host wraps. Research, fact-check, and write transitional content to reinvigorate a series for repeat viewing. Supervise edits, mixes, and design of new and/or updated show graphics packages.

Produced Repacks and Reversions for top-rated programs across Discovery's networks including Discovery Channel, HGTV, Food Network, and Animal Planet. Re-script. Film new host wraps. Research, fact-check, and write transitional content to reinvigorate a series for repeat viewing. Supervise edits, mixes, and design of new and/or updated show graphics packages.

Acted as “Global Liaison” for all marketing materials being created and distributed between Domestic marketing team and International channel business worldwide. Responsible for creation and distribution of international show and brand assets, new channel launches and rollout of rebrands, creation of sales collateral for Program Sales, Press, Trade shows, and internal conferences. Creative support functions include video production, live-action, design, print, multi-media, corporate collateral, trade marketing, events, and content sales & distribution. Worked cross-functionally with marketing, publicity, digital, programming and events teams to ensure creative for International priority shows, marque events, stunts and image/brand spots were produced on brief, on budget, and delivered in timely manner. Identified efficiencies between Domestic production, U.S. & International agencies, and In-House Production teams with Territories and ideated new processes to improve global workflow.

• Produced TV / Radio / Digital Billboard campaigns for Broadway shows • Led projects from inception (RFP calls) to completion (final budget reconciliation) • Collaborated with accounts, creatives, and technical teams on strategy and execution to determine creative treatment and execution within budget, resources and timeline parameters to meet clients’ needs. Accurately scoped projects, created project plans, estimates and schedules. • Led simultaneous multiple projects from inception to completion; oversaw day-to-day management of workflow and process to ensure projects were delivered at the highest quality on time and within budget. • Developed effective working relationships with key internal departments to define and manage expectations regarding scope of work and responsibilities throughout project life cycle. • Accurate cost projections; 12+ years experience in budget preparation, analysis, and actualization of shoot, animation and post budgets ranging from $10,000 to $5MM. • Engaged reps and agents, production companies, and vendors to recruit outstanding directors, talent and strategic partners; obtained competitive bids and negotiated to maximize end results while minimizing costs for clients. • Oversaw post-production, including scheduling, staffing, editorial, music dates, motion graphics, color correction and finish, directing voiceover & final mix sessions and trafficking. • Negotiated contracts, licensed music/footage, generated purchase orders, and tracked invoices, reimbursements, and purchases. Reconciled with Account teams and Finance department. • Closely monitored all expenditures throughout the production process to ensure overages are addressed before they happen; analyzed completed projects to improve cost controls and production scheduling for future projects. • Provided informed liability and risk assessment, and contingency planning with viable solutions to stay on track. • Current with all trends and technologies and uncovered new resources to be an asset to the production process. • Assisted new or less experienced accounts teams through the process of broadcast production. • Fostered a productive atmosphere among team members that was conducive to creating superior creative and technical executions.

Execute content for commercials, network promos, cross-platform specials and stunts, interstitials, PSAs, EPKs, BTS and DVD content, digital billboards and new media. • On-air marketing and channel branding, as well as brand entertainment including product placement, sponsorship, and original content. • Experienced in creative genres, including VFX, EFX, stunts, aerials, and other specialty filming arenas. • Keep current with union rules and regulations including SAG-AFTRA, IATSE, DGA; follow specified guidelines in regards to Child Labor Laws, work permits, copyright and licensing issues. • Supervise all managerial, organizational, and financial elements of a live-action shoot / project from creative pitch to competitive bids, timelines, casting/booking talent, scouting/securing locations and permits, booking crew, cost effectively sourcing and negotiating vendor contracts, budget management, and final delivery. • Oversee post-production and delivery, including editorial, music scoring, motion graphics, VO record/final mix, and legal clearance/licensing. Versed in video editing workflow for Avid, FCP, and Premiere platforms. • Strong technical knowledge of film and HD formats, including workflow and camera specifications. • Experienced with both domestic and overseas production, including coordinating and negotiating with fixers and foreign production services companies.

Creative agency specializing in original content, marketing and motion design. • Supervised all levels of production from concept through completion: hands-on producing, budgeting, casting, scripting, production team management, rights & clearances and post-production supervision. • Created comprehensive and accurate budgets within project parameters for all productions. • Monitored progress of all awarded projects, facilitated new project leads, submitted bids, tracked costs, scheduling, client relations and expectations, resource management, and budget actualization. • Supervised post-production, including scheduling, off-line edit, client feedback and revisions, quality control and final delivery per network guideline specs. • Oversaw preliminary design and progress of graphics for on-air, print, and web. Clients included Spike TV (1000 Ways to Die), Science Channel (Catch It Keep It), A&E (Paranormal Cops), DreamWorks (Monsters vs. Aliens integrated marketing campaign). • Devised and developed concepts pitch and reviews with partners. • Created, co-wrote, and pitched original content for various networks and studios.