Danielle Gilliard

-Research and identify best artist to book for successful show within budget constraints -Analyze past puchasers data and demographics to implement marketing strategies targeted to potential concert attendees -Facilitate communication with venue managers, caterers, and production team to ensure efficient run of show -Schedule and manage field representatives who distribute flyers -Host show and introduce artist when needed

Contract- Tour Manager Help lead 8-member marketing team managing logistics, resource planning, negotiations, project event plans, and new ideas for experiential marketing campaign for Sprint • Managed on-site set-up, activities and teardown of the event footprint elements • Staffed, trained and managed 30+ brand ambassadors to assist with activations • Ordered and managed event inventory including premiums, uniforms, and event collateral • Negotiated promotional material to reduce cost for Sprint Marketing Campaign by $ 4k • Responsible for knowing all key communication about the brand and ensured that all Brand Ambassadors were properly communicating the key points to consumers. • Guided the development, schedules, and staff plans for 4 project teams • Fulfilled staffing needs for experiential marketing programs • Created weekly event reports and assisted in providing event and program wrap-up reports including results, key learning’s, strengths, weaknesses & recommendations.

Assists promotion and market manager with the planning and organization of major events, concerts, meet and greets, live remotes, branded station events and performed any needed in-office tasks. -Assists with the functions of promotional setup and break down for on-site/off site events throughout the Chicago land area. -Serves as the on-site manager for promotional appearances and live remotes, resulting in increased station visibility and recognition. -Create well-written reports and photographic recaps of promotional remotes for clients records and advertising sales use. -Responsible for training and managing a group of 10-15 interns each semester to help assist with promotional appearances. -Converse comfortably with the public in an outgoing, friendly, and professional manner.

Click to edit position description• Assisted assignment desk manager with assigning stories and filed press releases • Assisted reporters and videographers in field • Assisted with the production of evening news show • Accomplishment: Recognized for being professional and personable

Click to edit position description• Prepared for, set up and promoted remotes and celebrity meet and greet • Provided creative input for event activities and performed any needed in-office tasks. • Advertised our clients products and stations at remotes and concerts • Assisted online content director with station’s websites such as uploading photos to photo gallery and event announcements