Amy Wolf

● Creative lead for branded and social/editorial content across YouTube, Instagram, Facebook and Web. ● Worked collaboratively with other departments, such as Sales, Editorial, and Analytics to pitch creative content and manage brand expectations. ● Developed and executed digital media projects for a series of clients, including ​Food/beverage​, ​Beauty​, ​Lifestyle​ and a partnership with a major airline featuring content on their seatbacks. ● Launched the first YouTube series on PureWow’s channel, ​The Glow Up​, resulting in an 18% increase in subscribers. ● Lead video projects from pre-production through post, ensuring deliverables stay on schedule and in-budget while maintaining constant communication with internal teams and clients. ● Created Production Deck for clients, including script and shot list to guarantee deliverables met brand guidelines. ● Managed internal team consisting of 3 shooters/editors and 1 AP. ● Created tools and templates to efficiently track and organize budgets, production calendars and final deliverables.

• Brainstorm creative content, research and secure locations, handle all legal releases, and create shoot schedules for cast and crew. • Conduct OTF interviews while in the field, in addition to maintaining schedules for cast and crew, time code notes, tape logs and episode breakdowns for post-production.

• Oversee full production process on branded creative content for clients. • Research and brainstorm original creative content. Work closely with Creative Executive to manage client brand expectations. Field duties include coordinating shoot logistics, such as gear, crew, and locations, as well as creating call sheets. Work closely with post department and graphics transferring media, providing creative direction, and sourcing archival material.

-Conduct extensive outreach/research to target best candidates, including cold calling and PR reps -Prep and conduct casting interviews via Skype and in-person -Prepare talent one sheets -Input and track important data crucial to the casting process

• Booked, prepped, and managed on-air guests • Managed and organized releases • Produced broll packages

-Researched and pitched biggest pop culture moments for year end countdown -Gathered and prepped show elements for segments -Worked closely with edit to produce packages

• One of two creative producers for six-episode taped traveling show • Booked and prepped competitors and judges for six cities • Coordinated Bio-Package and competition day schedule with competitors • Helped research locations for city B-roll • Logged time codes during competition taping on location • Managed on-air talent • Handled all legal releases

▪ Responsible for booking, pre-interviewing and briefing human interest guests ▪ Researched current affairs and trends to pitch creative segments ▪ Organized show elements for segments, including clips, stills, and props