• Supporting CEO in all creative development needs • Utilizing industry contacts and connections to establish creative partnerships • Conceptualizing and pitching show ideas • Sourcing programming concepts within entertainment community • Producing sizzles, writing proposals, accepting and responding to pitches • Researching and identifying trends and opportunities
Summary
I’m an entertainment professional with over 10 years experience creating outstanding, attention-grabbing creative that tells an effective story and resonates with today’s clever and diverse audience. REEL: www.lefelt.com
Credits
12/14 – 12/15
Director of Development
Staff Position — Moxy media Details
12/14 – 12/15
7/12 – 12/14
Senior Producer (video)
Staff Position — Guthy|Renker Details
7/12 – 12/14
• Managed digital video department. • Defined content strategies and implemented social tactics to expand audience acquisition. • Created optimized video content for all brands (Proactiv, Wen, and Cindy Crawford's Meaningful Beauty, etc.) • Evaluated and tracked ROI, utilizing key performance indicators to reach targeted audiences and promote sharing and interest within social networks.
1/11 – 1/12
Segment Producer (writer)
Staff Position — VH1 Productions Details
1/11 – 1/12
• Developed programming content for Champions of Cute, 40 Greatest Celebrity Feuds, and 40 Funniest Fails.
1/10 – 1/11
Writer (creative direction)
Staff Position — Spike TV Details
1/10 – 1/11
• Created print promos for broadcast plus various channel re-branding campaigns.
1/08 – 2/10
Senior Producer (writer, creative direction)
Staff Position — ZenCat Entertainment: Uncensored Interview & Create\Subtract Details
1/08 – 2/10
UNCENSORED INTERVIEW, Producer/Writer/Editor | 2008 – 2010 • Led production on numerous digital pitches, projects and pilots for Getty Images, Comcast, IndieShop, 5minMedia, HGTV/DIY.
1/08 – 1/10
Director (producer, writer, editor)
Staff Position — Stooge Films LLC Details
1/08 – 1/10
STOOGE: THE STORY OF RON ASHETON, Director/Producer/Writer/Editor | 2008 – 2010 • Secured financing, hired staff, coordinated & interviewed celebs, created releases, collected archival footage, scripting, etc. -- all aspects of production for STOOGE: The Ron Asheton Story. Trailer: http://youtu.be/DV-avRndztk
1/05 – 1/08
Senior Producer (writer)
Staff Position — MTV Networks (Viacom) Details
1/05 – 1/08
• Created internal video department; managed resources, hired and supervised editors, production assistants, interns, freelance producers, and edit stations. • Conceptualized all original short-form programming, including branded entertainment and promos. • Auditioned and developed celebrity talent, created budgets and oversaw post-production.
1/03 – 11/05
Producer (editor, writer)
Staff Position — MTV Networks (Viacom) Details
1/03 – 11/05
• Served as lead writer and copy editor, creating compelling, informative, and error-free content for show, music, and community areas on MTV.com, maximizing traffic and press. • Wrote 4,000+ promos/headlines per year, including headlines used on home and promo pages, and researched, wrote and/or assigned larger editorial features and newsletters.
Orgs
Recos
Education
Ithaca College
BFA
Skills
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