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Summary

I’m an entertainment professional with over 10 years experience creating outstanding, attention-grabbing creative that tells an effective story and resonates with today’s clever and diverse audience. REEL: www.lefelt.com

Credits

12/14 – Current

Director of Development – Moxy media

Details
12/14 – Current

• Supporting CEO in all creative development needs • Utilizing industry contacts and connections to establish creative partnerships • Conceptualizing and pitching show ideas • Sourcing programming concepts within entertainment community • Producing sizzles, writing proposals, accepting and responding to pitches • Researching and identifying trends and opportunities

7/12 – 12/14

Senior Producer (video) – Guthy|Renker

Details
7/12 – 12/14

• Managed digital video department. • Defined content strategies and implemented social tactics to expand audience acquisition. • Created optimized video content for all brands (Proactiv, Wen, and Cindy Crawford's Meaningful Beauty, etc.) • Evaluated and tracked ROI, utilizing key performance indicators to reach targeted audiences and promote sharing and interest within social networks.

1/11 – 1/12

Segment Producer (writer) – VH1 Productions

Details
1/11 – 1/12

• Developed programming content for Champions of Cute, 40 Greatest Celebrity Feuds, and 40 Funniest Fails.

1/10 – 1/11

Writer (creative direction) – Spike TV

Details
1/10 – 1/11

• Created print promos for broadcast plus various channel re-branding campaigns.

1/08 – 2/10

Senior Producer (writer, creative direction) – ZenCat Entertainment: Uncensored Interview & Create\Subtract

Details
1/08 – 2/10

UNCENSORED INTERVIEW, Producer/Writer/Editor | 2008 – 2010 • Led production on numerous digital pitches, projects and pilots for Getty Images, Comcast, IndieShop, 5minMedia, HGTV/DIY.

1/08 – 1/10

Director (producer, writer, editor) – Stooge Films LLC

Details
1/08 – 1/10

STOOGE: THE STORY OF RON ASHETON, Director/Producer/Writer/Editor | 2008 – 2010 • Secured financing, hired staff, coordinated & interviewed celebs, created releases, collected archival footage, scripting, etc. -- all aspects of production for STOOGE: The Ron Asheton Story. Trailer: http://youtu.be/DV-avRndztk

1/05 – 1/08

Senior Producer (writer) – MTV Networks (Viacom)

Details
1/05 – 1/08

• Created internal video department; managed resources, hired and supervised editors, production assistants, interns, freelance producers, and edit stations. • Conceptualized all original short-form programming, including branded entertainment and promos. • Auditioned and developed celebrity talent, created budgets and oversaw post-production.

1/03 – 11/05

Producer (editor, writer) – MTV Networks (Viacom)

Details
1/03 – 11/05

• Served as lead writer and copy editor, creating compelling, informative, and error-free content for show, music, and community areas on MTV.com, maximizing traffic and press. • Wrote 4,000+ promos/headlines per year, including headlines used on home and promo pages, and researched, wrote and/or assigned larger editorial features and newsletters.

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Education

Ithaca College

BFA

My Gear

  • Final Cut edit system

Affiliations

  • Zen Masters of the Universe

Skills

  • Advertising
  • Avid
  • Avid Media Composer
  • Broadcast
  • Budget Management
  • Budgets
  • Camera
  • Commercials
  • Content Strategy
  • Copy Editing
  • Creative Direction
  • Creative Problem Solving
  • Digital Media
  • Directing
  • Documentaries
  • Documentary
  • Editing
  • Editorial
  • Entertainment
  • Field Producing
  • Film
  • Film Editing
  • Film Production
  • Final Cut Pro
  • Final Cut Studio
  • Final Draft
  • HD Video
  • Integrated Marketing
  • Magazines
  • Media Production
  • Music
  • New Media
  • Post Production
  • Process Scheduler
  • Producing
  • Production Managment
  • Radio
  • Reality
  • Scheduling
  • Screenwriting
  • Shooting
  • Storytelling
  • Television
  • Television Production
  • Video
  • Video Editing
  • Video Production
  • Voice Over
  • Web Video
  • Writing