Jared Cooper

-Within 3 months of hire, selected to be the sole Social Media Manager who researched, developed, edited, created graphics for, and posted relevant content to NFL Now, including dozens of posts per day. -Served as Social Producer for “NFL Now Gameday Blitz,” live tweeting and interacting with fans during games about the most trending topics on social media. -To increase the show’s international fan base, conceived and implemented a new initiative, #RepYourCountry, encouraging fans around the globe to interact with the show from and about their countries. By end of the 2015 season, fans from more than 60 countries were interacting via social media. -Selected to attend the 2016 NFL Scouting Combine in Indianapolis to live tweet each day. Kept fans excited and informed about show events, player updates and show previews, and “NFL Now Live from the 2016 NFL Combine.” Took photographs and videos of players and talents, including autographed selfies of players to share with the NFL audience. -Increased Twitter followers by 8% in five months. -Monitored the latest trends in social and digital universe, and reviewed social media and segment viewership analytics in order to recommend and develop content, and produce social media segments for NFL Now’s, “What’s Trending?” -Provided individualized guidance to NFL Now talent to help refine, strengthen and expand their social strategies, techniques and overall social media presence.

Developed -- through full lifecycle of concept, planning, writing, editing, and shooting -- print and broadcast sports stories as a competitively-selected student reporter on a professional journalism team. - Featured print story was professionally published on the front page of the sports section in Gannett's Courier-Post, January 31, 2015. See "Eastern's Ryan gives South Jersey a local Super Bowl connection." (http://www.courierpostonline.com/story/sports/2015/01/30/easterns-ryan-gives-south-jersey-local-connection/22616941/) - Featured video story was broadcast throughout the state of Arizona on Cronkite News. See "Sports leaders say commission, state fund could help Arizona with mega events." (https://www.youtube.com/watch?v=PEkjZg30bHQ) - Provided Super Bowl XLIX coverage including interviewing players and coaches for broadcast during the Patriots arrival at Phoenix International Airport, Commissioner Roger Goodell's and other press conferences, and one of the world's largest gathering of media, Media Day.