Jay Grewall

Provide leadership, creative vision, and strategies for integrated marketing campaigns through analysis of competitors, trends, and target audiences. Lead creative team to redesign brand architecture and develop innovative platforms for television, web, and direct mail. - Saved 64% in outsourcing costs by all bringing web and media production in-house. - Implemented QR-based access to online technical animations and product-visualization features.

Established and managed media division, and coordinated all facets of media programming and delivery. Created and implemented processes. Planned, and managed projects, and served as focal point for creative media development, technology utilization, and business marketing. - Saved 77% in outsourcing costs by bringing media production in-house. - Directed and produced interactive online training/educational material – increased monthly viewership from 250 to 2,100 in two months. - Directed and produced live broadcasts – increased audience viewership by 98% in first year; platform became primary avenue for distribution of corporate information - Implemented process automations for “lean” media production – decreased media production time by 75%; achieved 100% accuracy of delivery. - Designed and developed content-management system for media – decreased approval time from 4 days to 2 hours. - Implemented industry-standard file management system for data redundancy –improved production speed, mitigated loss of data, and allowed for immediate remote access to large-size files. - Received two Going the Extra Mile (GEM) awards.