• Packaged and distributed welcome kits and prize packs to current and new mtvU campuses • Managed demographical and contact information for over 750 mtvU campuses • Researched current college trends to curate weekly content reports
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Summary
I am a recent college graduate with an extensive background in marketing. I am looking to explore opportunities in the production field as I have found my passion to be in storytelling and content creation.
Credits
1/16 – 5/16
Intern
Staff Position — MTV Networks (Viacom) Details
1/16 – 5/16
9/15 – 12/15
College Marketing Intern
Staff Position — Sony Music Entertainment Details
9/15 – 12/15
• Created and compiled weekly marketing reports for artist tours utilizing Campus Reps’ recaps • Sent Campus Reps marketing assets to promote artists' upcoming shows on campus • Researched successful brand ambassador programs to restructure and strengthen Sony Music’s Campus Rep program
7/14 – 6/15
Vice President of Events
Staff Position — Baruch Vietnamese Student Association Details
7/14 – 6/15
• Planned and executed 15+ social, fundraising, and cultural events within and outside of Baruch College each semester • Outreached and coordinated collaborative events with other VSAs in the Northeast region • Spearheaded the organization’s family program to foster mentoring relationships between members
8/14 – 12/14
Freshman Seminar Peer Mentor
Staff Position — Baruch College Details
8/14 – 12/14
• Mentored class of 16 freshman students to assist with their transition to Baruch’s environment • Led majority of in-class activities and weekly class discussions for 13 sessions on topics such as leadership and academic success • Monitored class blog on Blogs@Baruch to ensure assignments were submitted on time
8/14 – 12/14
Marketing/Public Relations Intern
Staff Position — Misson Media Details
8/14 – 12/14
• Researched and compiled media list of key influencers, bloggers, and outlets relating to lifestyle, fashion, tech, and NYC • Created 40 press clippings per week and updated placement trackers for firm to send to clients • Learned how to use PR software, CisionPoint, to locate media contact information and outlet circulation for press clippings • Assisted at client events with media check-ins
4/13 – 5/14
Social Media Coordinator
Staff Position — Baruch Vietnamese Student Association Details
4/13 – 5/14
• Developed and managed VSA’s social media campaign for 1 year to create a strong online presence to the student body • Created relevant content consistent to the club’s core essence: highlighting events, social gatherings, Vietnamese food/culture, and featuring members
6/13 – 8/13
Intern
Staff Position — Serious Business PR LLC Details
6/13 – 8/13
• Compiled 15+ relevant and trending fashion and tech articles to draft for weekly newsletter • Updated and maintained company’s database of contacts, clients, and office inventory • Extensively researched media outlets to obtain press coverage for clients in print and online media
Orgs
Recos
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Education
Class of '16
CUNY Bernard Baruch College
Bachelor of Business Administration, Marketing
Skills
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